MEC Hong Kong wins Zuji integrated media account
16 June, 2014
— MEC, www.mecglobal.com
, has been awarded the Zuji Hong Kong (www.zuji.com.hk
) business; one of Asia Pacific’s leading online travel agencies. The agency will handle its integrated strategic media planning and media buying, as well as its search and performance marketing. The business was awarded after a competitive pitch with 2 other undisclosed agencies.
Commenting on the appointment, Hillman Lam, marketing manager at Zuji, said, “MEC showed a great understanding of our brand and we were very impressed by the recommendations from the team. By combining the resources of all the media platforms available, and with their high performing tools we will be able to analyze our channel performance as well as our competitors’ more efficiently and effectively.”
Matt Semple, Managing Director of MEC Hong Kong, added, “We are extremely honored to be selected by Zuji and have the opportunity to work with such a well-recognized brand in the growing OTA segment. We are confident that with our vast experience in the travel and hospitality industry, we will be able to partner with Zuji growing their business even further and becoming a genuinely valued business partner.”
ZUJI’s parent company is Webjet. Webjet is a public company (code: WEB) and is listed on the Australian Stock Exchange.
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
Global Head of Corporate Communications
Phone: +44 (0)20 7803 2319