Ogilvy CommonHealth Worldwide's digital group promotes Matt Balogh & Skot Kremen
6 June, 2014
— Ogilvy CommonHealth Worldwide (www.ochww.com
), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced the promotions of Matt Balogh to senior vice president, chief technology officer, and Skot Kremen to vice president, user experience specialist.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com
). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Mr. Balogh, who has been with the organization for more than three years, has been promoted from SVP, director of technology, to SVP, chief technology officer. In his new position, Mr. Balogh will lead the team of programmers and developers in both the New Jersey and New York offices, oversee the direction of the Ogilvy CommonHealth Innovation Lab, and work to constantly integrate the latest technology into all aspects of the organization. Mr. Balogh has published many articles in the healthcare technology space and is continually sought to speak at industry events.
Mr. Kremen has been elevated from user experience specialist to VP, user experience specialist. With Ogilvy CommonHealth Worldwide for nearly three years, Mr. Kremen has written multiple user personas and user test documents for many healthcare brands. In his new position, Mr. Kremen will be tasked with standardizing and creating user experience best practices to be deployed across the organization.
“Matt and Skot have elevated our digital offerings to a new level; these promotions are definitely well deserved and serve to signal the innovations and forward thinking yet to come from these two talented individuals,” shared Marc Weiner, managing partner at Ogilvy CommonHealth Worldwide.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Beth Paulino or Kerrianne Slattery
Ogilvy Commonhealth Worldwide