Ogilvy CommonHealth Worldwide appoints Ritesh Patel as EVP chief digital officer

5 June, 2014


Ritesh Patel

PARSIPPANY, N.J. — Ogilvy CommonHealth Worldwide (www.ochww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced Ritesh Patel has joined the agency as executive vice president, chief digital officer.

Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

In his new post as EVP, chief digital officer, Mr. Patel will be responsible for leading the network’s New Jersey- and New York-based digital groups, both overseeing and driving the expansion of the teams’ collective offerings and client base. Additionally, he will collaborate with the chief creative officers in both the New York and New Jersey offices to develop and maintain the highest-quality digital creative output and manage the agency’s technology groups to ensure a superior digital experience for the agency’s current and prospective client brands.

Mr. Patel has more than 20 years of experience in digital media, web, information technology, and operations in the healthcare, retail, and hospitality industries. Over the course of his career, Mr. Patel co-founded two companies—Hospitality Perspectives, a marketing consulting organization catering to the travel industry, and Avivocom, a startup banner ad development company that has since been rebranded as Live Advizor, in Montclair. He has also held many senior-level positions in the technology arena including SVP, managing director for the digital division of HealthEd, a healthcare education company located in Clark; global lead, digital and social at Chandler Chicco Companies, a global healthcare communications group in New York City; and global chief information officer for Euro RSCG in New York City (now Havas Worldwide).

Immediately prior to joining Ogilvy CommonHealth Worldwide, Mr. Patel was the global head of digital and innovation at inVentiv Health, a life science knowledge and services company located in New York City. As chief digital officer at Ogilvy CommonHealth Worldwide, he will report directly to Marc Weiner, managing partner with the organization.

Marc Weiner shared, “I couldn’t be more pleased that Ritesh has joined the OCHWW network. His extensive background in healthcare, digital media, and technology makes him the ideal leader for our NY and NJ teams. Ritesh is a proven visionary—his history of innovation, combined with his insights into how digital will help shape the future of healthcare marketing, ensures we will continue to exceed our clients’ expectations while raising the bar for what digital excellence will look like moving forward.”

“I am delighted to join such a great organization. Ogilvy CommonHealth Worldwide has a great track record and I am looking forward to collaborating with folks in the organization to deliver innovative digital solutions for our clients,” said Mr. Patel.

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.


Contact
Beth Paulino or Kerrianne Slattery
Ogilvy Commonhealth Worldwide
+1.973.352.1000

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