Facebook signs first agency deal in India with GroupM
31 July, 2014
— Facebook signed its first agency deal in India with WPP’s integrated media and marketing company. This partnership was announced during the recent visit of Sheryl Sandberg, COO, Facebook to India. GroupM has been at the forefront of digital developments in India covering areas like Search & Platforms, Mobile, Content and Measurement.
"Our partnership with GroupM will benefit clients to reach over 100 million people in India, 84 million on mobile — both smartphone and feature phone — and custom audiences within the 100 million in urban and rural India
.” said Kirthiga Reddy, Head, Facebook India
. "We’re excited about this wide-ranging collaboration which combines the strength of the world’s best global advertising platform with GroupM’s market-leading position to deliver personalized marketing at scale.”
GroupM South Asia CEO CVL Srinivas
said "We are delighted with the Facebook partnership that can help unlock even greater value for our clients. We work closely with Facebook globally, regionally and locally. India is projected to be the largest country for Facebook by people very soon and we see exciting possibilities for our clients. This partnership adds to the set of enablers we have created over the years that can help drive digital adoption in our market
GroupM has been creating cutting edge digital solutions for clients and given its access to data and research, has been integrating digital with traditional media for its clients. For Nokia Lumia, GroupM pioneered the deployment of Facebook’s outcome measurement and leveraged Facebook’s sophisticated targeting capabilities to deliver a 54x return on Facebook ad spend.
Once again, leveraging Facebook’s sharp targeting capability, GroupM delivered outstanding results for Arrow, a premium apparel brand. Arrow was running an end of season sale and wanted to drive a special discount promotion to an audience between 18 to 35-years-old residing in metro cities. Arrow was able to deliver a 30x return on Facebook ad spend and a significant redemption rate from this exclusive Facebook campaign.
GroupM has been creating cutting edge digital solutions for clients for close to 10 years. Given its leadership position and access to data and research, GroupM has been integrating digital with traditional media for its clients. GroupM agency brands today have fully embedded digital resources that are supported by the scale and leverage of the network.
To add to its digital offerings, last year GroupM India launched Mash Up a digital content unit which has been creating engaging digital content solutions for brands, the most recent being the digital video campaign with Kapil Sharma for Honda Mobilio. GroupM also manages a specialist mobile advertising company, Madhouse, bringing brands together with mobile media publishers to unleash the power of mobile. Its full service digital marketing agencies Quasar and Blazar include end of end digital solutions for advertising across the web, social media, search, analytics and creative services. As part of renewed focus on digital, GroupM in the last year has evolved its practices in Content, Movie Activation, Experiential Marketing and Analytics with a more digital focus.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, Maxus, MEC, MediaCom, and Motivator in India. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. www.groupm.com
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