Ford appoints Grass Roots for Focus and Mondeo launches
30 July, 2014
— Grass Roots Meeting & Events, part of the global Grass Roots Group which specialise in employee and customer engagement solutions, has been appointed by Ford to handle the logistics for Ford’s forthcoming pan-European Focus and Mondeo press launches. In a separate project, the company will also manage the logistics around the fleet launch for the same two vehicles.
Steve Woolmington, Senior Manager Product Communications, Ford of Europe Public Affairs said: “We are delighted to be working again with Grass Roots on one of the most significant media introductions of recent years. In bringing a new Ford Focus and Ford Mondeo to the market, we needed to work with partners we can trust to deliver an outstanding media event. Grass Roots has been involved in press events for Focus, Kuga, S-MAX, Galaxy, Ka, Mondeo, B-MAX and Transit in previous years and have always worked very professionally, both directly and behind the scenes, to provide a quality experience for our media guests. We look forward to working with them on this major new programme.”
Jane Jennings, Account Director for Automotive at Grass Roots, said: “We have worked on a number of Ford media launches over recent years and are delighted to be continuing our client relationship with these prestigious events.”
About Grass Roots
The Grass Roots Group is the world’s leading provider of employee and customer engagement solutions.
Founded in the UK in 1980, we operate in 15 countries throughout the world.
Grass Roots Group companies have over 14,000 clients, including 41 of the FTSE 100, 104 of the FT Global 500.
Grass Roots in the UK has been listed in the 2007, 2008, 2009, 2010, 2012 and 2014 Sunday Times Top 100 list of Best Companies to Work For.
To find out more visit www.grassrootsgroup.com
For further information please contact:
Jane Jennings, Account Director Grass Roots Meetings & Events
T: 01442 829 400
Charlotte Jackson, Group Communications & Marketing Manager
T: 01442 829 400