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Ohal bolsters social media leadership

29 July, 2014

Celina Burnett

LONDON — Ohal, a global marketing effectiveness consultancy, today announces the appointment of Celina Burnett who brings strong digital marketing and analytics experience.

In her new role, Celina will play a key role in further developing Ohal’s global digital marketing and analytics offering to help clients improve marketing effectiveness. Based in London, Burnett will report into Alan Bloodworth Managing Partner.

This hire continues Ohal’s investment in talent to drive digital marketing across practices in order to inform clients of how paid, earned and shared media affect marketing effectiveness and therefore bottom line business performance.

Celina joins us with a wealth of digital and CRM experience gained with major global brands including the BBC, Sony Pictures and leading Social Media for the London 2012 Organising Committee’ says Manjiry Tamhane, Global MD ‘We look forward to leveraging her experience in the digital field to help clients gain actionable insights to help them improve marketing effectiveness

Burnett is also leader in the emerging field of social media data and analytics, including applying advanced social media modelling techniques to enable clients to develop effective social media strategies and targeted engagement to drive measurable results. Prior to Ohal, Celina worked with Deloitte Digital and with social media consultancy NM Incite, a Nielsen-McKinsey joint venture.

About Ohal
Ohal is one of the world’s leading marketing effectiveness consultancies giving marketing and insight professionals the confidence to make the right decisions. The consultancy’s strategic approach to developing partnerships with clients helps unearth insights that are actionable, relevant to all stakeholders and lead to improved business performance. Ohal’s award-winning marketing effectiveness work has attracted top global brands across all sectors.

The consultancy has hubs in New York, London and Bangalore. Ohal is part of WPP, (Nasdaq: WPPGY), the world’s largest marketing communications agency.

For more information, contact:
Claudia Sestini, Global Head of Marketing & Business Development
D: +44 (0) 203 04 70 751
M: +44 (0) 7825 781 038

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