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SYZYGY Group continues global expansion with New York office opening

24 July, 2014


International digital marketing service expert, SYZYGY Group, executes the next step in its international growth plan, with the opening of its expanded North American office in New York. The Lower Manhattan office is the ninth worldwide for the award-winning group and will be the platform for its innovative creative and media businesses to expand across North America.

Clients engaging the SYZYGY Group’s international services currently include Riot Games and Avis Budget Group Inc. Other brands in the group include PayPal, Jägermeister, Mazda, Chanel and Telefonica.

The SYZYGY group encompasses the Ars Thanea, Hi-ReS!, SYZYGY and uniquedigital brands. It provides full digital marketing services including digital illustration, animation, interactive design and media campaigns. Collectively SYZYGY Group has won over 60 awards in the last five years including a D&AD Silver, Cannes Cyber Lion, Clio, LIAA, One Show, BAFTA and Webby Award.

The expanded New York office will encourage further cross-business projects and collaboration between the group’s four agencies, providing clients with genuine end-to-end delivery. All 25 US staff will sit together, culminating in a collective pool of talent which comprises award-winning media planning, effective performance marketing capabilities and industry-leading creative production.

General Manager Brendan Byrne will head the new office which will also be the new base for Hi-ReS! which has previous US presence. The group aims to increase its current 450 headcount globally by 20 per cent in the next 12 months.

Andy Stevens, chief operating officer of SYZYGY Group comments: “This is an incredibly exciting step for our business in the run up to its 20th anniversary in 2015. By expanding and integrating our North American office, we can better serve clients operating in multiple markets. Appointing a global digital marketing agency is a major decision and we want to ensure the companies that choose us get the support and high quality work they deserve, wherever in the world that work is required.“

SYZYGY Group already operates from multiple global locations including London, Frankfurt, Berlin, Hamburg and Warsaw. Since 2000, SYZYGY Group (as SYZYGY AG) has been listed on Frankfurt Stock Exchange Deutsche Börse.

About Syzygy Group
Syzygy operates out of many global locations; London, New York, Frankfurt, Berlin, Hamburg and Warsaw for clients such as Mazda, Avis, O2, Paypal, Commerzbank, BMW, Jagermeister & Chanel (to name but a few). The Syzygy Group is now a 450 people strong team. Since 2000, Syzygy Group (as SYZYGY AG) has been listed on the Deutsche Börse.

Offering the full gamut of digital marketing services, from design and build, platform and campaign development, award winning creative, media services such as SEO, PPC and display as well as delivering Social and Content Marketing services, Syzygy Group are fast becoming one of the biggest full service digital agencies across Europe.

About Syzygy
SYZYGY develops international websites and platforms, which bring brands to life online and boost sales. Always driven by a deep understanding of strategic brand management, technology, and user expectation, the company works with brands to solve specific business problems through technical innovation. Whether a client needs a large-scale platform built across multiple markets or focused content marketing campaigns to launch a new product, Syzygy can help.

About uniquedigital
Unique Digital blends media and content strategies to profitably engage brands with consumers.

The likes of St Tropez, Kettle Chips, Ovo Energy, Visit Britain, Avis Budget group and PayPal trust Unique Digital to carry out a range of functions including strategic planning, data analysis, and creative production to drive successful paid and natural search, display, social media and content campaigns.

Working with a broad spectrum of budgets, Unique Digital has a deep understanding of the shifting international digital media landscape.

About Hi-ReS!
Multi-disciplinary design studio Hi-ReS! enjoys an enviable worldwide reputation for its interactive creativity. Clients of the boutique include brands like Jägermeister, BMW, Chanel, Hogan, Dunhill, The Economist and Edun.

About Ars Thanea
Warsaw-based agency Ars Thanea is internationally known for their high-quality output in the field of digital illustration, motion design and interactive design. Brands such as Discovery Channel, Nike, Ubisoft, Visa, Nutricia and Nvidia trust in this first league team of professionals.

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