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BMW Indonesia appoints new strategic creative agency

23 July, 2014


JAKARTA — BMW Indonesia announced the appointment of Bates CHI & Partners Indonesia as its new strategic creative agency to manage its advertising and digital communications effective 1 July 2014.

This decision was driven by an increasing need for BMW Indonesia to look at its communication strategy in an integrated manner and create new ways of engaging with existing customers, as well as future BMW lovers.

“We are looking forward to work with Bates CHI & Partners to build the BMW brand with new initiatives that are based on strong local insight and innovative ideas. BMW Indonesia would like to also thank all the participating agencies who put in their best efforts in the pitch process,” said Helena Abidin, Marketing Director BMW Indonesia.

“ At Bates CHI and our partners Vocanic, the excitement is high. BMW is a brand with a tremendous legacy – which makes this both a great responsibility and a great opportunity. So when it comes your way, you need to pull out innovative solutions to take it to new heights. We are looking forward to a wonderful partnership with BMW Indonesia”, says Shubho Sarkar, Technical Advisor Bates CHI&Partners, Indonesia.

The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2013, the BMW Group sold approximately 1.963 million cars and 115,215 motorcycles worldwide. The profit before tax for the financial year 2013 was € 7.91 billion on revenues amounting to approximately € 76.06 billion. As of 31 December 2013, the BMW Group had a workforce of 110,351 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

BMW Group Indonesia
BMW Group Indonesia is a wholly-owned subsidiary of Munich-based Bayerische Motoren Werke (BMW) AG in Germany. The establishment of this subsidiary in April 2001 reflects the BMW Group’s confidence in the long-term future of Indonesia. BMW Indonesia Group activities cover the wholesale of BMW and MINI vehicles, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales, and related activities in Indonesia. Its dealership network covers 18 new-car dealers and 5 BMW Premium Selection facilities spread out in various cities in Indonesia. Selected models of the BMW 3 Series, BMW 5 Series, BMW X1 and BMW X3 are assembled in Indonesia by a local partner.

For further information please contact:
Corporate Communications Department
Jodie O‘tania
Tel: +62 -21- 2992 3000 ext 21732
Mobile: +62-8111534962

Alia Hadju
Tel: +62-21-2992 3000 ext 21724
Mobile: +62-812 853 222 53

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