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MEC builds its senior expertise with three data and strategy promotions

8 July, 2014


LONDON — MEC has announced the promotion of three of its senior leaders, David Fletcher, Verra Budimlija and Pete Buckley, as the agency continues to invest in its people.

David, previously Head of Analytics & Insight, becomes MEC UK’s first ever Chief Data Officer and takes responsibility for further building the agency’s data expertise and supporting client growth. David, who has recently been awarded IPA Fellowship status, has been with MEC for over 25 years and has been instrumental in developing MEC’s Analytics & Insight team in the UK.

Head of Strategy Verra Budimlija has been promoted to Chief Strategy Officer while Pete takes on the role of Head of Strategy. Pete, who recently won the bronze Admap essay prize, will be supporting Verra in the continued development of strategically-focused work and building on MEC’s strong tradition of thought leadership in the industry.

Jason Dormieux, joint CEO, MEC UK said, “I am delighted to be announcing these promotions. MEC prides itself on the strength of its talented people and its investment in supporting their development. David has been fundamental to the growth of MEC in the UK we have identified the requirement for someone to harness and unlock the potential of our clients data. While both Verra and Pete’s commitment to delivering impactful and strategic client work is unwavering. All three of them are hugely deserving of their new roles and I look forward to working with them to continue to help our clients thrive.”

About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Digital ~ Mobile ~ Search ~ Social ~ Performance marketing ~ Data ~ Analytics ~ Insight ~ Sponsorship ~ Branded Entertainment ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at #dontjustlivethrive

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