Ogilvy CommonHealth wins Bronze Lion in Mobile Lions category at Cannes Lions
2 July, 2014
— Ogilvy CommonHealth Worldwide (www.ochww.com
), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced that its Ogilvy CommonHealth office in Russia was awarded a Bronze distinction in the Mobile Lions category at the Cannes Lions Festival in Cannes, France, for their work on Sanofi’s GetWellKit iPhone case and app.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com
). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
The GetWellKit iPhone case and app were developed by the agency’s Russian office in collaboration with Geometry Global Russia, also part of the WPP network. Developed for Sanofi Consumer Healthcare Russia, the GetWellKit is an iPhone case that also serves as a pillbox. Seven different color-coded sections make up the back of the case. Patients can place different pills into each section, name each section by pill, add its description, and customize their daily dosage. The case serves as a companion to the GetWellKit app, which allows patients to define the number of doses per day and set reminder alerts to repeat daily, every other day, weekly, or to create a custom pattern.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Beth Paulino or Kerrianne Slattery
Ogilvy Commonhealth Worldwide