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Y&R focusses on Indochina's advertising future

27 January, 2014

Matt Collier

International network launches dedicated Indochina operation

BANGKOK — Sanjay Bhasin, CEO of Y&R Southeast Asia, today announced the launch of Y&R Indochina as part of the network’s continued efforts to build the sub-region’s advertising industry.

Having been the first international network to launch a majority-owned agency in Myanmar, Y&R is now launching a dedicated Indochina operation overseeing Vietnam, Myanmar, Cambodia and Laos.

“Indochina is home to some 170 million people with a combined GDP of almost US$500 million*. This presents not only an opportunity for brands, but also a responsibility incumbent upon us as an industry to invest in the sub-region’s long term potential. Being the first international network to open a majority-owned agency in Myanmar affirmed our long-term commitment to that market, and now Y&R Indochina further reinforces how importantly we value the sub-region,” explained Sanjay Bhasin, CEO Y&R Group Thailand and Southeast Asia.

“We are also seeing phenomenal client interest in Indochina sparked by the AEC (ASEAN Economic Community), with Thai clients like Shera, Krungsri Auto and Kubota looking at multiple markets in Indochina,” continued Bhasin.

Assuming the newly-created role of CEO Y&R Indochina is Matthew Collier (pictured, above), who adds the sub-region to his existing role as CEO Y&R Vietnam.

Collier’s 22 years in advertising, the last six with Y&R, primarily span Australia, Cambodia, UAE and Vietnam. Former and current clients include Discovery Channel, KFC, Ford, Emirates Airlines, Chevron and Colgate-Palmolive.

“Y&R is already serving multinational clients in Indochina and seeing increased cross-border interest. As we continue to grow our offerings within these markets we see the importance of leveraging our capabilities and other synergies within the sub-region,” added Collier.

Upon opening, Y&R Yangon was the first majority-owned international advertising agency in Myanmar, Asia’s newest emerging market. Recent news reports based on findings from a local research firm say that advertising expenditure in Myanmar increased five-fold last year, and is expected to hit US$180 million in 2014.
(* source CIA World Factbook)

Media Enquiries
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the
iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Korea, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual

We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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