Rachel Caggiano promoted to North America Head of Content for Ogilvy PR
23 January, 2014
Social and content marketing expert to further firm’s integration of social, content marketing, analytics and mobile
— Ogilvy Public Relations announced today that Rachel Caggiano, Senior Vice President of Social@Ogilvy has been promoted to Executive Vice President, North America Head of Content, effective immediately. Caggiano is a founding member of the award-winning Social@Ogilvy offering and seven-year veteran of the agency.
In her new role, Caggiano will direct the expansion of Ogilvy PR’s work in content marketing, emphasizing the distinct role that content plays in public relations, building reputation, establishing thought leadership, and driving advocacy. She will leverage her talents as an innovator in digital communications and her experience as a global manager of the paid, owned, earned media approach to design custom content marketing solutions for new and existing clients across North America.
“An integrated and disciplined approach to content – the kind of work we have done for clients such as DuPont, BP, and the Government of Mexico – is what PR does best and is a major growth driver and important part of our business strategy,” said Robert Mathias, CEO North America. “We are thrilled to have a digital expert who so completely understands the digital and communications landscape. Rachel will help our clients achieve their business objectives using smart and effective content solutions.”
Since joining Ogilvy PR in 2007, Caggiano was a founding member who helped spearhead the rapid growth of the agency’s social media offering, (then 360 Digital Influence) Social@Ogilvy, which last year was named the best digital consultancy in the world by The Holmes Report.
Named a “trailblazer” in PRWeek’s 40 Under 40 in 2013, she led a team of social media experts to help client BP during the 2010 Gulf of Mexico oil spill. In 2011, she was promoted to lead the account globally, during that time pioneering an award-winning content marketing model that brought together advertising, digital and social media, which has helped boost the brand’s reputation notably. She also received the inaugural Ogilvy & Mather MAKERS award that recognized a woman who has been responsible for a transformational idea or change within the organization.
“Content needs social, and social needs content,” said Caggiano. “I’m eager to join colleagues across disciplines to show how the two fuel each other and how analytics can drive everything from insights to outcomes for our clients.”
Prior to joining Ogilvy PR, Caggiano honed her online journalistic skills at National Journal and pioneered how interactive and public affairs came together while at Mindshare Interactive Campaigns.
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About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2013, for the second consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com
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