MEC Hong Kong strengthens team with new management structure
15 January, 2014
Matt Semple promoted to Managing Director
— MEC, a leading media agency, www.mecglobal.com
, today announced the appointment of Matt Semple as the new Managing Director of MEC Hong Kong.
“I’m very excited to be taking on the management of MEC Hong Kong working with a great portfolio of international and local clients, and to ensure that we achieve our mission to be the best in class in terms of client centric, ROI focused delivery,” said Matt Semple. “We are currently well placed to take advantage of the rapidly changing media landscape here with digital investment from our clients far exceeding the market norm.”
In addition, Doris Mok, who was previously General Manager, now assumes the role as Head of Client Service. The new management team will be working close together, focusing on strengthening the relationship with key clients such as Citibank, Chanel, Marriott Colgate-Palmolive, H&M and Singapore Airlines as well as nurturing talents and driving new business initiatives.
The new Hong Kong MD comes from a regional role in the management team of MEC in APAC. Matt Semple has more than 15 years’ experience working with some of the world’s most recognisable brands, driving thought leadership, creativity and strategic development. He has a sharp focus on building deeper and meaningful relationship with clients, to drive thought leadership, creativity and strategic development.
“As the market continues to change and grow, so we at MEC must also evolve. I have great faith that Matt and Doris and their team will deliver increasingly consumer-relevant and engaging communications for all of our clients. Combining insight and passion – I am confident that they will lead us to even greater success,” said MEC APAC CEO, Stephen Li.
MEC Hong Kong is part of GroupM, the largest media investment management company in Hong Kong, with reported billings of USD $1.330 million.
MEC is one of the world's leading media agency networks, with 5.000 people across 81 countries. MEC manages more international media assignments than any other network, coordinated by our Global Solutions teams through twelve worldwide client hubs. Clients want growth. But finding genuine opportunity in a world of possibilities is tough. We help advertisers explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Then we exploit it, delivering maximum value for clients. Beyond MEC's core skills in media planning and buying, we are constantly looking ahead and evolving to actively engage our clients' consumers. We have diversified and layered our communications capabilities enabling us to deliver genuine integrated thinking to our clients, without compromising the quality of our specialist output.
CEO, MEC Asia Pacific
Office: +65 6232 8550
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Global Head of Corporate Communications
T: +44 (0)20 7803 2319