Sargento Foods names Ogilvy Chicago agency of record
9 January, 2014
— Ogilvy & Mather Chicago has been selected as the advertising agency of record for Sargento Foods Inc., a leading manufacturer and marketer of natural cheeses based in Plymouth, Wisconsin.
"We were looking for an ad agency that not only understood the complexity and challenges of the food & dairy industries, but also believed in the values important to a family-owned business,” said Louie Gentine, CEO and third generation family owner of Sargento Foods. “We wanted a trusted partner and we found that in Ogilvy Chicago.”
Ogilvy Chicago began work for Sargento Foods in January 2014 after a competitive review. The Chicago agency will be responsible for handling strategic and integrated creative duties across the Sargento consumer product portfolio.
"We are thrilled to be working with Sargento, a brand steeped in history and authenticity,” said Lee Newman, President, Ogilvy & Mather Chicago. “Sargento offers a real product, made by real people, backed by a real family. We are excited to bring their compelling story to life."
Ogilvy Chicago has the capabilities and expertise to understand our business,” said Sargento Chief Customer Officer and Consumer Product Division President Michael Pellegrino. “We look forward to working with this highly creative and strategic team to share Sargento brand values and drive dynamic growth.”
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com
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SARGENTO FOODS INC
Sargento Foods Inc. has demonstrated its passion for cheese and cheese-based meal solutions for 60 years. Founded in 1953 in Plymouth, Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients, sauces and other culinary solutions. Sargento is owned and operated by the Gentine family, and has net sales of more than $1 billion. For more information, please visit www.sargento.com
Kara Coyle, Ogilvy & Mather Chicago
VP, Corporate Communications & Gov’t Affairs