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Kinetic launches "Kinetic Advantage"

6 January, 2014


The industry’s first most comprehensive study on Out-of-Home media in the Philippines

Kinetic, the world’s largest out-of-home media agency has launched its pioneering research study that uncovers a deeper understanding of out-of-home media in the Philippines. This is the first of its kind and most comprehensive in its form specifically executed in Metro Manila during the last quarter of 2013.

Employing the internationally known expertise of TNS, a leading market research company, Kinetic has developed a top of the line framework that will challenge and further substantiate the traditional thinking with regards to the medium’s audiences, key environments it engages with, and its effectiveness.

“The study will be able to supply critical information on the profile of recent passers-by of Metro Manila’s arterial roads” a major highlight according to TNS. The results were mapped out in all zones identified by Kinetic enhancing its set of proprietary tools for planning and buying.

Uniquely designed for the local landscape, it also examines how other touch points are faring versus out-of-home media as a source of ad awareness for brands in specific categories.

Selected advertising initiatives were chosen and tested identifying message take outs and key elements influencing the consumers whenever they have interacted with a brand on an out-of-home ad.

Significantly, it highlights out-of-home media’s effectiveness that can now add value to stakeholder’s investments in the medium. It also sets the groundwork for further studies of an increasingly growing sector that demands greater accountability.

As part of the Kinetic Advantage study launch, an event will take place early February this year to showcase the topline findings to the industry and is expected to be attended by marketing leaders, site owners and media vendors in the country. Invitations to the said event will be sent out by Kinetic soon for further details.

“We are very excited to launch this study in the Philippines as we have been working on this for over a year now to bring something really valuable for our clients and partners. This breakthrough undertaking demonstrates our continuous commitment in enhancing our planning and buying capabilities by spearheading the discovery of fresh insights on out-of-home media” explains Rowell Santiago, Media & Insights Director at Kinetic Philippines.

For more information, please contact:
Rowell Santiago, Kinetic Philippines +632 368 7527  
Rey Inobaya, Kinetic Philippines +632 368 7526  
Gallen Yip, Kinetic Asia Pacific +65 6395 8213  

About Kinetic
Kinetic is the global leader in planning and buying Out-of-Home media and its mission is to pull forward, and make real, the future possibilities of the world of communication out-of-home. Kinetic is a WPP company and part of the tenthavenue performance marketing division. Kinetic’s expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.

In addition to its core business, Kinetic provides wide-ranging specialist expertise through its complementary service divisions including Aureus, Aviator, Target Health, Kinetic Futures, Kinetic People, S2B, Meta, ALCANCE, Zone and Hi Rezz. Kinetic employs over 800 professionals across 38 offices worldwide.  

Twitter: @kineticww

Acrobat Document kinetic_pressrelease_advantage_jan14.pdf

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