GroupM attracts young talent with new reality show
6 January, 2014
— Bringing the success of its 2012 award-winning reality show “GroupM Young Power” to the next level, GroupM China today launches a new installation, “24-Hour Pitch”, a China industry-first “pitch” micro-series featuring young talents in a real pitch scenario, to continue its on-going initiative to attract and nurture young talent in our industry.
Moving on from 2012’s “apprentice-style” competition, this year’s challenge involved 40 young talents from GroupM China, working in five teams to compete on a real, live client brief. The challenge is preceded by Accelerate, a GroupM proprietary pitch training program for media planners and buyers, to equip the participants for the pitch competition.
The winning team will win a cash prize of RMB 24,000.
The eight-episode show will kick off with a promotional trailer today, and from January 8th , two episodes per week will be released at every Wednesday on youku.com
.The program will also be promoted on Youku, Renren, Douban, Sohu TV, Tudou, iQiyi and PPTV, LeTV and Sina Weibo.
As China's largest media investment management group, GroupM China hopes to reach out to young people under 30 years old who may have an interest in the communications industry but knows little, and to provide them a platform to learn and understand more about how a media agency works.
Mark Patterson, CEO, GroupM Asia Pacific and Chairman, GroupM China said, “Dearth of media talent is a perennial problem faced by all agencies in our industry. We hope that through ‘GroupM Young Power – 24-Hour Pitch’, we can raise the interest level and attract more young people to our industry, and to keep this industry creative, young and vibrant.”
Worthy of mention too, this project was initiated and developed by the winners of GroupM “30 under 30” award. This annual award was created by GroupM China to encourage and reward the young talents within our own organisation. 30 young people under 30 years old were identified by their superiors and peers to have demonstrated outstanding performance and potential to our agencies and the wider network.”
“30 under 30” is an initiative by GroupM China to highlight the importance the Group places on nurturing its local talent.
About GroupM China
GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom, Mindshare and Xaxis.
GroupM is the global leading media investment management group.
GroupM invests in more than 560 markets across China, with an overall activity volume of USD 7.3 billion (RECMA: 2012 Definitive). As China’s number one media communications group, GroupM is the industry’s biggest investor in syndicated and proprietary media research and optimization tool development.
Swee Lynn Chong
+86 21 2307 7701