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JWT named AOR for Carlsberg in Malaysia, Singapore and Hong Kong

24 February, 2014

JWT Malaysia

KUALA LUMPUR — JWT has been named Agency of Record for the Carlsberg brand in Malaysia, Singapore and Hong Kong after a competitive three-way pitch.

Carlsberg, which sponsors Liverpool, Arsenal, the Barclay’s Premier League and the Euro Championships in 2016, called for creative ideas to leverage their football assets and connect with consumers in Malaysia, Singapore and Hong Kong.

JWT’s winning pitch was led by JWT Malaysia, working closely with the network’s agencies in Hong Kong, which has been agency of record for that market for three years, and Singapore.

“I’m ecstatic. This is a great client and an important, exciting brand that will be a lot of fun to work on,” said Nicole Tan, Managing Director of JWT Malaysia.

“We chose JWT on the basis of great strategic thinking and creative work. The teams across the markets collaborated brilliantly to bring us an approach that is both absolutely in line with our global vision, but brings great local consumer insight and relevance to the brand. We are very excited to start working with the JWT team to continue to make Carlsberg one of the most iconic beer brands in our markets,” said Jessica Spence, Carlsberg Marketing Director for Asia.

The three JWT agencies will work with Carlsberg on a regional and local level. Creative direction for all three markets will be led out of Kuala Lumpur.

“Everyone in all three offices threw themselves into this, from creative and planning through to finance and the production teams. It was clear to Carlsberg that they were dealing with one team, united in vision and drive,” said Tom Doctoroff, JWT Asia Pacific CEO.

About JWT
JWT, the world’s best-known marketing communications brand, has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. For more information, please visit and follow us @JWT_Worldwide.

JWT opened its first office in Asia in 1929, and today employs over 3,800 people in 53 offices across 18 countries in the region.

JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit and follow us @JWT_Worldwide.

Cris Prystay
Asia Pacific Director of Corporate Communications
+65 6880-5134

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