H&M appoints MEC as its new media agency in Poland
7 February, 2014
— MEC, a leading media agency, www.mecglobal.com
, is appointed as new media agency for the Swedish clothing company H&M in Poland. The win was announced after a media tender process to procure a new media agency to handle the media strategic and buying services for the successful retailer.
Izabela Albrychiewicz, CEO, MEC Poland commented, “Retail of today is at cross roads, and understanding how to keep the stores thriving, is the key to success. I am looking forward to put our longstanding experience with retailers to use in helping H&M grow in the Polish market.”
MEC is part of GroupM, the largest media investment management company in Poland, with reported billings of USD 516 million. MEC is ranked as the #1 media agency in Poland by the international media agency evaluator RECMA.
We help clients explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Then we exploit it, delivering maximum value to them. Our services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning. Our 4,500 highly talented and motivated people work with domestic and international clients in 84 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com
Global Head of Corporate Communications
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