Beach-hunk in figure-hugging shorts demonstrates Ford's Keyless Entry technology

15 December, 2014

LONDON — In a risqué new online film, launching on Ford of Europe’s YouTube channel this week, tanned stud sporting some snug-fitting swimwear helps demonstrate the benefits of Keyless Entry in the new Ford EcoSport.

As the man approaches his car, admiring onlookers wonder how he’ll unlock the vehicle, apparently without a key. Surprisingly, the car bleeps to indicate the doors unlocking, and he steps straight in and drives away.

Quite where was the Keyfob was, is left to the audience’s imagination.

Created by London agency Blue Hive, the spot was directed by Tom Malmros through B-Reel. Tom Malmros’ previous credits include Lynx’s 100 Girls and Doritos’ Hotel 626 campaigns – both of which won Gold at Cannes.

B-Reel Director, Tom Malmros, said:

"Some days I have the best office in the world, this was one of those days. I like that the film reflects the effortless feel of the technology!"

Blue Hive’s Creative Director, Steve Clarke, said:

“This is the purest form of cheeky advertising. A clever piece of product demonstration dressed in tight shorts. A great gag delivered with panache.”

The full length digital film launches both on Ford of Europe’s YouTube channel ( and the company’s Primary Brand ‘remarkable technologies’ microsite: A 30 second edit will also be used as an online pre-roll and potentially as a TVC in a number of European markets.

Agency: Blue Hive
Executive Creative Director: Karin Onsager-Birch
Copywriter: John Kelley
Art Director: Jesper Varlen
Agency Producer: Mondi Howard
Business Director: Anna Stump
Senior Account Director: Alistair von Speyr
Account Director: Michela Monti
Account Exec: Vitor Forte
Production Company: B-reel
Director: Tom Malmros
Music: The Chordettes
Editor: Spencer Ferszt

For further information, please contact:
Anna Stump, Business Director
Blue Hive, 10 Cabot Square, London, E14 4QB
+44(0)20 7674 8612

Blue Hive London
Blue Hive handles the Ford Motor Company account across the whole of Europe, currently 22 markets and growing. Ford is WPP’s biggest client.

Acrobat Document bluehive_pressrelease_ford_dec14.pdf

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