WPP agencies sweep 2014 Agency of the Year Awards in Asia
11 December, 2014
O&M Named Network of the Year
Geometry Global Named Specialist Network of the Year
Mindshare, Y&R Earn Top Marks in Greater China, India, Southeast Asia
WPP agencies have swept the 2014 Asia Pacific Agency of the Year awards, highlighting the group’s continued strength and depth across the high-growth region, including the key markets of China, India, and Southeast Asia.
Collectively, WPP agencies took home the top prizes in 49 regional and local market categories. Ogilvy & Mather led the awards haul, capped by its title as Asia Pacific Creative Network of the Year. WPP’s activation unit Geometry Global won Specialist Agency Network of the Year for Asia Pacific. Meanwhile Mindshare’s regional network and strength in China and India in particular were on display, while Y&R continues its resurgence with a strong showing in Greater China and Southeast Asia.
In Greater China, WPP’s largest market in Asia and its third largest globally, WPP agencies dominated the awards. O&M was named Creative Agency of the Year and Digital Agency of the Year; while Mindshare won Media Agency of the Year. Y&R won China Agency of the Year.
In South Asia, another critical growth area for WPP, it was a near repeat of the China story. O&M won Creative Agency of the Year and Mindshare that of Media Agency of the Year; the two agencies both won the top award for Digital Media Agency of the Year. Geometry Global took the honors for Specialist Agency of the Year. Maxus won Media Agency of the Year for India.
In Southeast Asia, Mindshare won Southeast Asia Media Agency of the Year, as well as in Malaysia and Vietnam. Y&R won Southeast Asia Creative Agency of the Year, in addition to Agency of the Year for Thailand and Indonesia. XM Gravity, part of the JWT group, was named Indonesia Digital Agency of the Year; while mInteraction, part of GroupM, took home the same honor for Thailand.
In addition, Mindshare won Gold as Media Agency of the Year in Japan, while Synergy Hill+Knowlton Strategies Korea won the top honor as Japan/Korea PR Agency of the Year.
WPP’s deep talent bench across the region was also recognized, with our people winning across many categories.
Organized by Campaign Asia-Pacific, the Agency of the Year Awards recognize “inspired leadership, management excellence, outstanding business performance and overall achievements in advertising and communications industry across Asia-Pacific”.
A list of the top regional and local market awards won by WPP companies can be found here
About WPP in Asia
In Greater China, WPP companies (including associates) generate revenues of US$1.5 billion with 15,000 people. In India, WPP companies (including associates) generate revenues of $500 million with over 13,000 people. In the Asia Pacific region, WPP companies (including associates) generate revenues of US$5 billion and 50,000 people.
WPP is the world’s largest communications services group with billings of US$72.3 billion and revenues of US$17.3 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs nearly 179,000 people (including associates) in over 3,000 offices across 111 countries. For more information, visit www.wpp.com
WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity for the fourth year running. WPP was also named, for the third consecutive year, the World's Most Effective Holding Company in the 2014 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.