Ogilvy London creates MusicMap for Philips Sound

10 December, 2014


Unique app creates playlists based on what people are listening to right now - anywhere in the world

LONDON — Ogilvy & Mather London has created ‘MusicMap’, an innovative free music-discovery tool for ‘YouNeedtoHearThis’, a collaboration between Philips Sound and Noisey, Vice’s music channel. This unique app creates playlists based on what people are listening to right now - anywhere in the world.

MusicMap uses existing technology to create the first live playlist generator. The app searches for music-focused social media posts geo-tagged around a chosen location and uses that information to generate playlists. It’s the first time, people can hear what other people are listening to by location, anywhere in the world, and begin listening instantly. Listeners are encouraged to share their discoveries with their friends and by visiting youneedtohearthis.com.

Olivia Rzepczynski, Business Director at Ogilvy & Mather London commented: “It’s not the top 40 chart force-fed to you by record companies; it’s music that people all around the world are actually listening to and talking about – right this moment. Almost everyone uses Maps on their phone, so we took something that people are familiar with, and added the values of You Need To Hear This – giving people music they need to hear in a way they’ve never heard it before.”

Frank Pynenburg, Global Campaign Director, Philips Sound commented: “MusicMap is a logical extension of “You need to hear this”. It fits perfectly with our mission of delivering new music that people need to hear in ways they've never heard before. It's a new way to look beyond what we know. To be inspired by what inspires others. This curiosity is what drives us at Philips with the You Need To Hear This campaign.”

So, if you’ve ever wondered who your hometown listens to nowadays, or you’re just curious to discover what Kathmandu’s music taste is like (it’s ‘70s Country music, by the way), MusicMap puts a world of music discovery in your hands.”

MusicMap is free to download from the Apple Store.


For further information contact:
Poppy Nagra
Group Communications
Ogilvy & Mather UK
Tel. +44 (0)7345 3314
BB. +44 (0)7956 169209
Email. poppy.nagra@ogilvy.com

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

About Philips Sound
Philips Sound is managed by WOOX Innovations, a Gibson Brands company and a brand licensee of Royal Philips. From great sound quality, to advanced technology and sophisticated design, WOOX Innovations strives to improve the entertainment experience. Headquartered in Hong Kong and with over 1,900 employees worldwide, we develop and market products in sound, home entertainment and related accessories. For our latest news, go to www.woox.com/news/.

About ‘You Need to Hear This’
‘You Need to Hear This’ is a collaboration between Philips Sound and Noisey, Vice’s music channel. Developed with Ogilvy & Mather London, ‘YNTHT’ is all about giving people amazing music in amazing ways they’ve never heard before. It’s an always-on content platform that combines music news, written interviews, live events, new tracks and exclusive music video premiers with digital and experiential ‘YNTHT’ content created by Philips themselves.

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