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Nanda Ivens appointed CEO of XM Asia Pacific

10 December, 2014

Nanda Ivens

SINGAPORE — JWT Head of Digital Worldwide Stefano Zunino today appointed Nanda Ivens as CEO of XM Asia Pacific, one of Asia’s largest digital marketing agencies. Ivens served most recently as the CEO of XM Gravity, the Indonesian unit of JXM Asia Pacific, a JWT company.

He succeeds Paul Soon who is departing the company to pursue new opportunities. Soon worked with XM Asia Pacific for a decade and served as CEO for four years.

Ivens began his journey with XM Asia as a partner in Magnivate, a Jakarta-based digital agency which was acquired by XM Asia in 2012 and renamed XM Gravity. Ivens assumed the role of CEO of XM Gravity in January 2014 when founding partner Kevin Mintaraga moved into the role of Chairman. Prior to joining XM Gravity, Ivens served as both Vice President of IndoPacific Edelman Indonesia’s Digital, Technology and Consumer practice, and the Indonesia Director of Edelman Digital. He also worked at Neo@Ogilvy, The Economist and Mindshare Interaction. Ivens, who is Indonesian, holds a Bachelor of Arts degree from Boston University.

“XM Asia is one of our largest and most dynamic digital agencies, and Nanda is the right person to take the XM network to the next level. He’s got an international mindset and a deep understanding of Asia’s digitally savvy consumers,” said Zunino. “Paul has built an incredible team across multiple markets and grown XM into a truly regional agency. I wish him all the best in his next adventure.”

Soon expanded XM Asia’s regional presence through organic growth and acquisitions, including Magnivate Indonesia, Designer City in Hong Kong, Thomas Idea in Thailand, and the recent acquisition in SoFresh in Vietnam. Today, XM Asia has more than 600 digital specialists in seven countries.

“Our success in the region is due to our people and our passion, and I feel that it is time for me to pass the torch to Nanda to grow on the foundation of what we have all worked very hard to build in the past few years,” said Soon. “I have every faith that he will be successful in this new role.”

“Nanda brings so much to this role, personally and professionally. He has honed his digital marketing skills in Indonesia, which one of the world’s most important emerging economies and one the world’s most active social media markets. He is also an insightful, dynamic and engaging person who make instant connections wherever he goes,” said Gustavo Martinez, Global President, JWT Worldwide. “Asia is a high priority region for us, and I’m thrilled to see Nanda take on the leadership of XM.”

About JWT
JWT, the world’s best-known marketing communications brand, has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today.

JWT opened its first office in Asia in 1929, and today employs over 3,800 people in 53 offices across 18 countries in the region.

For more information, please visit and follow us @JWT_Worldwide. JWT’s parent company is WPP (NASDAQ: WPPGY).

About XM Asia Pacific
Driven by the underlying desire and passion to make a positive difference, XM Asia Pacific has been consistently delivering effective, innovative and award-winning strategies that seamlessly evolve with the ever-changing business landscape since 1995.

As one of Asia’s first and largest digital agencies, XM Asia Pacific offers a full range of proven digital marketing, technology consulting and experience design services across its network of offices in Southeast Asia for a wide-spanning portfolio of clients such as the Singapore Tourism Board, Maxis, Unilever, Nestlé, MasterCard, Malaysia Airlines, Ford and XL Axiata.

By combining consumer insights, customer intelligence with creative ideation to formulate impactful solutions, XM Asia Pacific creates change that matters not only to clients’ businesses but also to the agency itself. Make change matter. Visit to find out how.

XM Asia is a JWT company, and part of the WPP group.

Cris Prystay
Asia Pacific Director of Corporate Communications
+65 6880-5134

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