Y&R crowned 'China Creative Agency of the Year'
9 December, 2014
Chief Creative Officer Nils Andersson named Greater China Creative of the Year
— Y&R China has capped a stellar awards year, winning both China Creative Agency of the Year
and Greater China Creative of the Year for Chief Creative Officer Nils Andersson (pictured
). Red Fuse Hong Kong won Silver in the Specialist Agency category and VML IM2.0 brought home Bronze in Digital Agency of the Year.
Results were announced last night at Shanghai’s Hyatt on the Bund, at the region’s most prestigious annual awards organized by Campaign Asia Pacific
The wins cap an outstanding year of creative, Effie and new business achievements including Y&R being China’s most awarded agency at Cannes 2014 for the second year running, propelling Y&R Asia Pacific to second in the region.
Creatively, Y&R was Top Three Agency of the Year in APAC at Spikes Asia 2014; it was named Most Leading Influential Advertising Agency and garnered second place in 2014’s China Creativity Top 50. Y&R China was also a 2014 Top Ten Effie Agency in Greater China, and won its first ever Gold Effie for Mizone in the notoriously difficult Sustained Success category.
Y&R China’s ten Lions and thirty-five Shortlists haul was the agency’s best ever performance at Cannes, including Y&R Beijing’s seven Lions 2014 awarded to Penguin’s ‘MIC’, ‘STAGES’ and UNICEF’s ‘10M² OF LOVE’ campaigns. Y&R Shanghai’s three Lions 2014 were awarded to ‘A Cut Above’ and ‘The Power of Color’ campaigns for clients Zhang Xiao Quan and Pantone.
Commenting on the wins, Y&R Greater China CCO, and newly-crowned Greater China Creative of the Year Nils Andersson said, “We remained true to our chosen beliefs and all our hard work paid off, proving that perseverance is so important in overcoming challenges. We’re proud to be delivering on our mission to not just be China class, but to be world-class in China.”
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Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.
Y&R’s largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others.
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About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, South Korea, the Philippines, Vietnam, Indonesia, Myanmar, Thailand, India and Malaysia.