Lightspeed appoints David Bilicic to Vice President, Business Development

9 December, 2014

Market Research Industry Veteran to Drive Lightspeed’s Growth Strategy and Broaden Client Relationships

WARREN, NJ — Lightspeed, a globally integrated research organization, announced the appointment of David Bilicic as Vice President of Business Development, effective immediately. He will report to David Shanker, Chief Executive Officer, The Americas. Based in Philadelphia, Bilicic will be responsible for expanding client development efforts for Lightspeed GMI and Lightspeed All Global throughout the Americas Region.

“As we continued to grow and implement our long-term business strategy, we recognized a need within our organization solely dedicated to drive our client relationships, as well as monitoring trends within the industry,” said Shanker. “David’s exceptional blend of experience includes a background in research, healthcare, and market development positions him to provide strategic vision and ensure Lightspeed GMI and Lightspeed All Global are exceeding customer needs.”

Prior to joining Lightspeed GMI, Bilicic served as Senior Vice President of GfK. In this role he was responsible for working with global clients across various sectors to help develop their growth strategies. He also served as Senior Vice President of Research Now and IRI, respectively. Earlier in his career, Bilicic spent several years on the client side including six years at Abbott Labs. His functional expertise includes business planning, trade marketing, sales operations, brand management and new product development. Bilicic holds his BS in Human Resources and Organizational Development from Vanderbilt University and an MBA at The Ohio State University.

“Market research and team leadership has been a focal point of my career and I look forward to building on that by providing solutions for current and future Lightspeed customers,” said Bilicic. “Lightspeed shares my passion for excellent client service and innovation – I am excited to be part of this high performing team.”

The Lightspeed family of brands features the most recognizable and successful providers of online access panels: Lightspeed GMI, Lightspeed All Global and Lightspeed Financial Services Group. Through this network of global research marketers, we conduct more than 30 million interviews each year, employ more than 700 individuals and connect with more than 450,000 healthcare specialists worldwide. Founded in 1996, Lightspeed Research pioneered online survey research through its innovation and product development. The worldwide digital data collection group was formed following the acquisitions of Global Market Insite (GMI) in 2012 and All Global in 2013. Today, Lightspeed has offices in the Americas, Asia Pacific and Europe.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, the data investment management division of WPP, the world leader in marketing communication services. For more information, visit

Laura Jasinski
+1 908.605.4749

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