Grey Brazil announces Rodrigo Jatene as Chief Creative Officer
8 December, 2014
The creative assumes the command of the creative department in January 2015
SÃO PAULO, BRAZIL
— Grey Brazil continues its expansion with the addition of Rodrigo Jatene, one of the leading creative talents in Brazil, to head Grey Brazil's creative department. He will assume the post of CCO in January 2015 aimed at enhancing the creative product of the agency. The agency's goal is to be among the Top 10 of the biggest and most creative agencies in the country in five years.
According to Tor Myhren, Worldwide CCO at Grey, Jatene is a creative with a non-traditional eye, who understands the importance of thinking about advertising for all media platforms. “Jatene is a great choice. I believe he will make an incredible impact on Grey Brazil’s creative product,” he concluded.
In recent years, the Grey network has stood out for the creation of innovative and especially effective campaigns for its clients, with great popular acclaim among consumers. The Brazilian unit’s new phase, announced in August this year, aims at replicating this success in the country.
“Jatene is a post-digital professional, with a portfolio and history that perfectly match the profile adopted by the agency. We are very optimistic that, with his arrival, we will form the ideal team of talents to reach our objectives,” says Sylvia Panico, COO at the agency.
Before assuming the new position, Jatene was Creative Director at Leo Burnett Tailor Made. “Grey Brazil’s project is fully in line with everything I believe. A renewed and inspiring agency that knows that people don’t see the division between on and offline, and therefore, they think about brand communication in a much broader sense. More than quality advertising, we can transform the clients’ businesses with good ideas. And they can come in any format: new products, services, content, entertainment, PR activations or actions, without distinguishing the medium,” Rodrigo Jatene adds.
With over 15 years experience, Rodrigo Jatene has already created award-winning work for brands of almost all markets. He has had a successful tenure in Brazil and abroad at agencies such as DM9 DDB, AgenciaClick, EURO RSCG, McCann Erickson Madrid and Wunderman Brazil. Among the groundbreaking campaigns that counted on the creative’s essential participation are “The Bentley’s Burial” for the Brazilian Organ Transplant Association; “Come to the Street” for Fiat; “My Blood is Red and Black” for E.C. Vitória and Hemoba (Bahia Blood Center), among many others.
In 2013, he helped LBTM be elected the best Leo Burnett network office in the world. In that same year, one of his campaigns was elected the most awarded in the Gunn Report’s history in the All Gunns Blazing category. Among awards, he has won 25 Lions in Cannes, and numerous national and international trophies such as D&AD, OneShow, Clio, Andy Awards, Effie Awards, London International Awards, New York Festivals, El Ojo de Iberoamerica, FIAP, El Sol, Wave Festival, CCSP, ABAP and AdStars.
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