Ogilvy & Mather Group UK appointed by Optegra as Global Brand Agency Partner
2 December, 2014
— Ogilvy & Mather Group UK has been appointed by Optegra, the UK’s largest group of private dedicated ophthalmic hospitals, as its Global Brand Agency Partner as the business looks to grow its brand footprint internationally. The scope of work includes strategic brand development, corporate identity, consumer and professional communications including advertising, digital, website and customer engagement.
The account will be hubbed out of London and comprise a fully integrated team from Ogilvy & Mather Advertising, OgilvyOne and Ogilvy Healthworld. The business was won through a competitive pitch.
Cheryl Giovannoni, Chief Executive Officer, Ogilvy & Mather Advertising commented: “Optegra is a business with a clear ambition to build a global eye care brand, and our integrated offering is a powerful way to help realize the ambition to define this fast growing category.”
Roberto Cirillo, CEO at Optegra commented: “Ogilvy & Mather clearly understood our ambition from the outset and we look forward to working with the team to take the Optegra eye health care brand global.”
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/
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Optegra is a specialist provider of ophthalmic services in the UK, Czech Republic, Poland and Germany.Optegra operates 23 eye hospitals and brings together leading edge research and medical expertise, state-of-the-art surgical equipment and top ophthalmic surgeons renowned for their areas of expertise to offer the best clinical outcomes in laser vision correction, Clarivu (refractive lens exchange), cataract removal, AMD, vitreoretinal and oculoplastics procedures all carried out in 5-star patient facilities.
For further information contact:
Ogilvy & Mather UK
Tel. +44 (0)7345 3314
BB. +44 (0)7956 169209