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Grass Roots attracts top talent with appointment of former BBC CFO Zarin Patel

26 August, 2014

Zarin Patel

Grass Roots, the world’s leading provider of employee and customer engagement solutions, is delighted to announce the appointment of Zarin Patel as Chief Financial Officer. Patel will act as CFO for the global Grass Roots Group, sit on the Group Board and on the Executive Leadership Team.

Patel was the longest-serving CFO at the BBC and brings a wealth of experience to Grass Roots. She joined the organisation in 1998 and held various roles prior to her nine years as Chief Financial Officer. She had overall responsibility for the BBC Finance & Business division, sat on the BBC's Executive Board and was also a non-executive director of BBC Worldwide. Prior to her time with the BBC, she gained 15 years' experience with KPMG, at a senior level, working with multi-national corporations across the industrial and commercial sectors. She was also an Independent Governor at The University of Arts, London.

Patel is highly regarded as an innovator in her field and a creative thinker. With a reputation for transforming organisations, Grass Roots expects to benefit from her ability to balance needs for value, efficiencies and simple processes, whilst displaying imagination when it comes to investment opportunities and future-proofing the business in anticipation of rapid growth.

This appointment reinforces Grass Roots’ ability to attract the very best talent across the Group. Recent appointments in all divisions and in overseas offices underpin the company’s focus on attracting, retaining and developing the finest industry experts to ensure clients receive the best service and value.

Richard Bandell, Grass Roots CEO, welcomes Patel to the Grass Roots family, ‘I’m very pleased to confirm Zarin’s appointment – she is going to play an important role in the fast growth we anticipate here at Grass Roots. Her expertise, energy and creativity are undeniable and I know she will bring a host of innovative ideas to the organisation. She has a reputation for excellent leadership skills and I have no doubt that our financial teams around the world are going to be energised under her direction.’

Patel is equally excited and looking forward to embarking on her new role, ‘I am delighted to be taking on this new challenge and to be joining the Grass Roots family.  The company’s mission is to create value for clients by inspiring people to deliver outstanding results, and this is something I feel strongly about and can connect with. The organisation has an ambitious vision for growth, is passionate about customer and employee engagement and is a great place to work.’

About Grass Roots
The Grass Roots Group is the world’s leading provider of employee and customer engagement solutions.
Founded in the UK in 1980, we operate in 15 countries throughout the world.

Grass Roots Group companies have over 14,000 clients, including 41 of the FTSE 100, 104 of the FT Global 500.

Grass Roots in the UK has been listed in the 2007, 2008, 2009, 2010, 2012 and 2014 Sunday Times Top 100 list of Best Companies to Work For.

To find out more visit

For further information please contact:
Richard Bandell, CEO, Grass Roots T: 01442 829 400

Charlotte Jackson, Group Communications & Marketing Manager, Grass Roots T: 01442 829 400

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