Ogilvy journeys to Tibet for new Shangri-La campaign

4 August, 2014


Ogilvy

HONG KONG — Ogilvy & Mather Hong Kong’s recent campaign to launch the new Shangri-La Hotel, Lhasa has taken fans on an intimate journey through the breathtaking landscapes of Tibet.

Launched in April 2014, the Grammy award-winning, Tibetan singer, Yangjin Lamu was approached to help showcase the beauty of the country and the unique qualities of the new Shangri-La Hotel.

Lamu was filmed journeying through Lhasa and the surrounding countryside, posting video and photo content to Shangri-La’s Weibo page.

Chinese netizens were asked to re-post on Weibo their own personal wishes, each of which were handwritten on a classic Tibetan ‘wishing flag’ and hoisted over Lake Namtso by Lamu. A series of video teasers were shared to raise awareness of Lamu’s journey and the wishing flag initiative.

“While Shangri-La continues to grow its brand around the world, this property in particular was in some ways a return to its namesake,” said Reed Collins, Chief Creative Officer, Ogilvy & Mather Group Hong Kong. “Together with Shangri-La, we always look for innovative solutions to tell an enriching story. And the spectacular Lhasa has them in spades.”

Please view the video here: http://vimeo.com/102495810

Download photo assets here: https://ogilvy.egnyte.com/h-s/20140804/bO8gNqrnsE/Shangri-La_Assets.zip

To find out more about Shangri-La Lhasa visit http://weibo.com/shangrila


About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.

Press Contact
Anna Mugglestone, Marketing & Communications Director, Hong Kong
Ogilvy & Mather Group Hong Kong
Anna.mugglestone@ogilvy.com, +852 2884 8685

Sarah Edwards, Marketing & Communications Director, APAC
Ogilvy & Mather Group Hong Kong
Sarah.edwards@ogilvy.com, +852 2884 8611

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