Four for you, Phantasia
22 April, 2014
Wunderman Affiliate Wins Big at ANDA Awards
— At its eponymous awards this year, ANDA (Perú’s National Association of Advertisers) crowned Phantasia “Digital Agency of the Year,” which is the second time Wunderman’s Lima-based affiliate has taken home top honors. The award takes into consideration revenue growth, market participation, sustained creativity, results and contribution to the industry.
Phantasia also lived up to its record of being Perú’s most-awarded digital agency, leaving the Premio ANDA (ANDA Awards) 2014
ceremony with four wins — the highest trophy count of the night. Two of its campaigns for SABMiller’s Pilsen Callao, “No estamos locos, somos patas
” (“We're not crazy, we're just buddies”) and “Por sus 150 años Pilsen Callao trae a tu pata esté donde esté” (“For its 150th anniversary, Pilsen Callao brings your buddy wherever he or she is”), clinched ANDAs for “Best Use of Digital Media” and “Best Brand on Integrated Communication” respectively. The icing on the cake was when Pilsen Callao was also recognized as “Best Brand of the Year.”
“Pilsen Callao was one of our first clients. We’ve had a strong partnership for nearly a decade and are honored that we’ve gotten to work on one of their largest campaigns of last year,” said Phantasia’s managing director Paul Thorndike. “We look to continue evolving our digital strategy to set trends and produce bespoke solutions that help clients make big impressions among consumers.”
The ANDA Award is given to agencies and advertisers who are engaged in responsible commercial communication, campaigns that create outstanding value for consumers and technological and commercial innovation. This year, Phantasia was nominated in five different categories.
One of the largest marketing agencies in Perú, Phantasia has won eight Gold (2009, 2011, 2012, 2013) and four Silver (2010, 2013) EFFIE Awards, nine IAB DIGI Awards (2011, 2012, 2013) and two Silver Interactive Awards at El Ojo de Iberoamérica 2013.
Founded in 1998, Phantasia has 200 professionals: creative, designers, strategists, scientists, marketing professionals, project managers, engineers, programmers and social media experts. Phantasia is Perú’s most-awarded digital agency, having received important accolades for campaign effectiveness and creativity such as El Ojo de Iberoamérica, EFFIE, ANDA, Amauta, DIGI and Padis awards, among many others. In January 2012, Phantasia became an affiliate of Wunderman, the largest direct and digital marketing network in the world.
Sarah Chua, +1-212-941-3127