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Dave & Buster's Inc. names Rockfish digital AOR and digital CRM AOR

14 April, 2014


DALLAS, TEXAS — Dave & Buster’s, a national leader in interactive entertainment for adults and families, has named digital innovation partner Rockfish its official digital agency of record and customer relationship management (CRM) agency of record.

Rockfish will collaborate with Dave & Buster’s, Inc. on a comprehensive strategy that spans digital touch points, including mobile, web and social media. Work is under way and is based largely in the Rockfish Dallas office.

“Dave & Buster’s is a leader in its field and offers a unique in-store experience,” says Dawn Maire, Chief Strategy Officer for Rockfish. “Rockfish is excited to work with Dave & Buster’s on developing, implementing and measuring digital initiatives that can drive deeper engagement and digital innovation both in-store and out.”

“Dave & Buster’s is focused on driving innovation that benefits our guests,” says Sean Gleason, Chief Marketing Officer, Dave & Buster’s, Inc. “Rockfish is the expert in elevating the customer experience; we look forward to our collaboration in the digital space.”

About Dave & Buster's, Inc.
Founded in 1982 and headquartered in Dallas, Texas, Dave & Buster's is the premier national owner and operator of 68 high-volume venues that offer interactive entertainment options for adults and families, such as skill/sports-oriented redemption games and technologically advanced video and simulation games, combined with a full menu of high quality food and beverages. Dave & Buster's currently has stores in 26 states and Canada. For additional information on Dave & Buster's, please visit

About Rockfish
Rockfish is a full-service digital innovation partner that drives business for some of the world’s largest brands. We build groundbreaking digital solutions through expert integration of strategy, creative and technology. Founded in 2006, Rockfish has offices in Dallas, Austin, Cincinnati, Atlanta, Northwest Arkansas, New York, Portland and Chicago. Rockfish is part of WPP, the world leader in communications services with 170,000 employees in 110 countries. For more information, visit

Kari Wethington
+1 513-381-1583

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