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Dentsu Y&R Japan appoints Michael Atkins as Executive Director

11 April, 2014

Michael Atkins

TOKYO — Yoichi Inose, President & CEO of Dentsu Young & Rubicam Inc. today announced the appointment of Michael Atkins as the new Executive Director for Dentsu Y&R in Japan.

Based in Tokyo, Atkins is tasked with ensuring the continued growth and development of the Dentsu Y&R business in the Japanese market.

Much of Atkins’ career has been in the advertising and commercial sector, having successfully run his own independent creative marketing services agency for over 17 years, winning awards including a One Show Digital. He then moved on to be COO of agency group Innocean, establishing the marketing services arm of the Hyundai Kia Automotive group in Australia. Most recently, Atkins was CCO at French multinational Veolia Environnement.

A fluent Japanese speaker, Atkins was previously based in Japan for four years when he established and ran the TNT Express business. He subsequently covered 46 countries throughout 6 regions for TNT Express in a marketing and commercial development role whilst based at their global head office in the UK.

Commenting on the appointment, Yoichi Inose, President & CEO of Dentsu Young & Rubicam Inc. said, “We welcome Michael back to Japan as the new Executive Director of Dentsu Y&R, a unique joint-venture of two leading global communications groups, Dentsu and Young & Rubicam. Working as long-term partners, our cross-cultural pedigree of our strength in Japan, along with the agility and depth of the global Y&R network, allows Dentsu Y&R to provide innovative solutions to our clients and their brands, both in Japan and globally. Michael’s extensive experience, both agency and client-side make him the ideal choice for Dentsu Y&R in Japan, as we continue to strive to be our clients’ most important partner.”

Added Matthew Godfrey, President Y&R Asia, “Founded in 1981, Dentsu Y&R is one of the region’s oldest and most successful partnerships; a groundbreaking venture 33 years ago, one of the many firsts for which Y&R is well-known – leading to us being dubbed the world’s oldest start-up. We thank Bob Kerwin for his successful leadership of Dentsu Y&R in Japan and welcome Michael to the helm for the next phase of the agency’s development.”

Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R’s largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others.

Y&R is part of WPP (NASDAQ: WPPGY).

Follow us on: @YoungRubicam and @YoungRubicam

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual

We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.


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