Chris Duffey to lead seminar at Cannes Lions Health Festival
11 April, 2014
–– Sudler & Hennessey, one of the leading global healthcare communication networks, is pleased to announce that Chris Duffey, Senior Vice President and Group Creative Director, has been named to lead the “Mighty Mobile: Creativity at Our Finger Tipsˮ seminar at the new Cannes Lions Health Festival, to be held on June 13-14, 2014, at the Palais des Festivals in Cannes, France.
Marketing health messages through mobile is enormously complex due to the sheer scale of devices being used by physicians, patients, and consumers in the ever-shifting landscape of technology. In this seminar, Chris invites Google to the stage to demonstrate how clear, creative ideas can cut through the confusion and deliver engaging mobile experiences that improve healthcare outcomes.
For almost 20 years, Chris has focused on the integration of creative and digital to create relevant and memorable user journeys on the Web, mobile, tablet, and beyond. Chris spent his early career creating multichannel creative for a wide range of megabrand packaged and consumer goods, but seeking a greater challenge, he went from marketing for Dr. Pepper to marketing for actual doctors. Most recently, he has overseen a number of Pfizer brands and helped lead two highly anticipated J&J global launches, Imbruvica and Invokana.
“This is both a challenging and exciting time in healthcare communications. Lions Health gives senior healthcare and communications professionals an opportunity to come together to raise the bar of creative healthcare communications and discuss the enormous impact technology is having on healthcare. It’s a place where the most relevant debates and conversations happen. Chris brings a fresh and cutting-edge perspective to this event,” said Rob Rogers, global creative director, Co-CEO the Americas, and a selected member of the Health & Wellness Lions Health jury.
Lions Health is a new, two-day festival celebrating the power of creativity in healthcare marketing and communications, while honoring the world’s best work that reflects unique perspectives and ways of thinking. All the winning entries will be presented with a Lion trophy at an awards ceremony on Saturday, June 14, 2014, at the Palais des Festivals et des Congrès in Cannes.
About Sudler & Hennessey
The S&H Group is a global healthcare marketing and communications organization with offices around the world. The network includes two global communications agencies, Sudler & Hennessey and Sentrix Global Health Communications, with US headquarters in New York City. S&H also has specialized divisions in medical education (IntraMed Educational Group, Precept Medical Communications, and Current Medical Directions), as well as in market research and strategic planning, branding, publication strategies, sales training (HealthAnswers and Transart), digital solutions (Sudler Digital), eHealth Solutions (Sudler eHealth Group), consulting (Primary Source), healthcare management (Quality Matters), and consumer health marketing (Sudler Consumer). For more information, please visit www.sudler.com
S&H is part of Young and Rubicam Group, and part of WPP (NASDAQ: WPPGY; www.wpp.com