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MEC Romania announces Oana Padure as new CEO

9 April, 2014

Oana Padure

MEC,, a leading media agency, today named Oana Padure as CEO.

The announcement was made by Anna Lubowska, Chairperson for MEC across CEE. Oana takes her new position at the beginning of May and will report to Anna Lubowska.

Anna Lubowska said, “We want MEC to continue to grow and be the most successful agency here. We made a conscious decision to take our time and find the right person to achieve this.

Oana joins us from Media Direction, where she was Managing Director and had a very successful career. Her client centric approach means she will be very focused on ensuring we have the best talent within the agency, ensuring that we make MEC Romania the best place to work in the industry and make outstanding work for our clients.

Our business continues to get more and more complex and that’s both exciting and challenging. The scope of delivering excellence to our clients, diversifying our business and winning new business makes it more demanding every day and we need an agile management structure to reflect this new reality. To reflect that, Oana will work closely with Rogier Croes, who will stay very much involved in the development of MEC Romania throughout the rest of the year. We’re excited to welcome Oana on board. “

About Oana Padure
Oana has been Managing Director at Media Direction (part of the BBDO Group), since April 2010. Previously she has been with DRAFTFCB, former Foote, Cone & Belding, for over 9 years. She initially joined as Research Executive and, with time, progressed into positions such as Media Planning and Research, Strategic Planner and Strategic Planning Director. Oana started her professional career at Mercury as Project Leader Assistant. With 12 years of experience in Media Buying and Planning, Oana is an expert in drawing strategic vision for the industry having gained a good overall understanding of the business.

About MEC
We help clients explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Then we exploit it, delivering maximum value to them. Our services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning. Our 4,500 highly talented and motivated people work with domestic and international clients in 84 countries and we are a founding partner of GroupM. To find out more, visit us at

For more information, please contact:
Nathalie Haxby
T: +44 (0)20 7803 2319

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