The Data Alliance & eMarketer partner in global deal for digital marketing data
8 April, 2014
— WPP's (NASDAQ:WPPGY) Data Alliance, the company that supports "data horizontality" across the Group by increasing access and empowering data-driven thinking, announced a global partnership today to provide all WPP operating companies with streamlined access to eMarketer’s global database of digital marketing research data.
This partnership represents another step in WPP’s mission to enrich client work with the best data available, including highly valuable sources of digital market data and analytics.
"WPP is always looking to be smarter with data," said Nick Nyhan, Chief Digital Officer of Kantar and CEO of The Data Alliance. "This partnership enables all of WPP to quickly access eMarketer's unique platform of digital data research, analysis, and visualizations across many regions of the world."
"We have invested tremendously in developing the most reliable and relevant information available today about marketing in the digital world," said eMarketer President Lisa Church. "It is gratifying to see such incredible demand for insights from so many diverse companies within WPP. This partnership goes a long way to deliver access to those insights directly to the thousands of employees who need it."
The new partnership enables on-demand access to eMarketer’s full suite of data and insights for all WPP employees and operating companies, automates the signup process, and allows for deeper and more consistent integration of eMarketer insights in to all aspects of client work.
“Having aggregated and summarized data that can help inform, validate, or refute our thinking is a huge value,” said Mark Truss, Global Director of Brand Intelligence, JWT New York. “eMarketer is one of our go-to sources for this kind of information, and while it’s very useful for existing business, it’s especially useful for new business.”
WPP employees can find more information about the partnership and purchase individual access by visiting www.emarketer.com/go/WPP
About Data Alliance
The Data Alliance is the WPP company that supports the Group's data business by enhancing access to data and data-driven marketing applications. The Data Alliance leverages a global network of expert leaders in market research, analytics, CRM, media and digital to deliver a solution-neutral and holistic perspective on the Group's data strategy and solutions. It drives internal and external data partnerships and connects WPP's centers of excellence to address client challenges in the world of big data. For more information, visit www.thedataalliance.com
and follow us on Twitter @DataAllianceWPP
eMarketer is the industry's leading research firm providing data, insights and perspectives for marketing in the digital world. Our research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. This intelligence empowers our
customers to confidently make decisions about strategies, tactics and budgets.
For more information, visit www.eMarketer.com