Y&R Indonesia on Merck winning streak
4 April, 2014
— Y&R Group Indonesia has won two significant accounts, pan-regional creative and strategic consultancy, for multinational pharmaceutical giant Merck.
Y&R has just been awarded the regional creative duties for Merck’s neurotropic vitamin Neurobion. This concluded a four-agency pitch, followed by strategy and testing across key target markets Indonesia, India and the Philippines.
Prior to that, Y&R was appointed to handle strategy consultancy for Merck’s iron supplement Sangobion.
“I am very pleased with our co-operation with Y&R Indonesia. Not only has the team managed to come up with a strong creative idea that works across our regional markets in Asia, but the strategic thinking behind the brands are also strong. I am also thankful that I get a highly dedicated professional team. The energy and commitment we receive from the team is marvellous. This is a very important new campaign for us, not only for Indonesia, but also for the region, as we are transforming Neurobion from a fully prescription driven product to an over the counter product. I do wish this new regional campaign will translate into flying sales performance. The same high expectation goes for the Sangobion strategy consultancy as the output will be used for creating a strong foundation for the upcoming new product under our core brand – Sangobion,” said Feni Herawati, Head of Marketing, Consumer Health - Pharmaceuticals Division.
Commenting on the win, Y&R Group Indonesia CEO John Domas said, "Two more great wins for Y&R Indonesia as momentum continues in 2014. Being recognised for both our creative and strategic strength by a major multinational like Merck is testament to our agency capabilities across Y&R Advertising, The Campaign Palace and VML Qais Indonesia.”
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Merck is an innovative, global healthcare leader that is committed to improving health and well-being around the world.
Our product offering categories include heart and respiratory health, infectious diseases, sun care and women's health. We continue to focus our research on conditions that affect millions of people around the world - diseases like Alzheimer's, diabetes and cancer - while expanding our strengths in areas like vaccines and biologics.
We also devote extensive time and energy to increasing access to medicines and vaccines through far-reaching programs that donate and deliver our products to the people who need them.
At Merck, we're applying our global reach, financial strength and scientific excellence to do more of what we're passionate about: improving health and improving lives.
Merck. Be well. www.merck.com
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, as well as iconmobile, one of the premier mobile marketing companies.
Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.
Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. That is how we deliver on our vision of being our clients’ most important partner.
Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others. www.yr.com
About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.
The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.