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MediaCom China appoints Shane Crombie to Head of Interaction

2 April, 2014

Shane Crombie

MediaCom China today announced the appointment of Shane Crombie as Head of Interaction, MediaCom China.

Shane, a 16-year digital marketing veteran, has worked as an independent digital marketing consultant since 2008, specialising in building holistic data driven marketing solutions for his clients. Most recently, he has partnered with companies including PHD in the US and Sina in China.

Shane’s previous success in fostering genuine collaboration between online/ offline media makes him the perfect fit for MediaCom. He will report to Gordon Domlija, MediaCom’s Chief Strategy Officer and Head of Shanghai Office, and work closely with him to ensure MediaCom delivers a more connected approach to clients’ communications in China.

Commenting on the appointment, Gordon Domlija said: “It is our people and passion that drive MediaCom and help transform our clients’ business. Shane is a true international digital pioneer. His extensive digital experience and proven track record in China, Australia and the US give him a unique global perspective and an ability to see the bigger picture. Shane will be working closely with me to ensure that we fuse creativity and the application of data across our clients’ communications systems.”

“At MediaCom, we constantly challenge ourselves to be on the cutting edge of digital, and getting the right talent is critical for us to remain at that level. Shane’s passion for digital is infectious, and I’m certain that MediaCom and our clients are going to hugely benefit from his arrival,” said Rahul Vasudev, MediaCom APAC’s Head of Digital.

Discussing his new role, Shane said: “What attracted me to MediaCom is its vision of what an agency should be. Digital and data are my passions. MediaCom’s approach to harnessing the ever-expanding data horizon gets me incredibly excited. It’s a remarkable suite of proprietary tools which align the right content with the right connections across a marketer’s entire system, and I am delighted to be a part of it.”

Prior to starting his consultation business, Shane was National Digital Director at Universal McCann China and in 2007, he was National Interactive Director at Carat Australia

Shane will be based in Shanghai.

For media enquiries, please contact:
Swee Lynn Chong
+86 21 23077701  

About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content - defined as any form of consumer messaging - as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.

MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

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About GroupM
GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit  

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WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 175,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit  

WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running, since the award was initiated.

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