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Grass Roots releases new pure card design to celebrate birthday

1 April, 2014

pure card

Grass Roots, the world’s leading provider of employee and customer engagement solutions, is celebrating 34 years serving hundreds of the biggest brands around the globe, with the launch of a new design for their prepaid debit product: pure card.

pure is a prepaid VISA debit card used by corporates to reward or incentivise their employees, channel partners or customers as part of an employee benefit, staff motivation, reward or incentive programme. pure can be used at over 60 handpicked retailer chains from which cardholders earn rebates every time they shop, with potential to make significant savings. Payments can be made onto cards as a way of saying ‘thank you’ to employees, to recognise positive behaviours, safely manage funds for expenses, or even administer household budgets for residents.

The new design is brought up to date with a monochrome palette and new pure logo. A black front and back features a folding mesh wave across the façade and white highlight text and digits. Cards will be available to all clients from today, 1 April: Grass Roots’ 34th birthday.

Card Operations and the Technology team at Grass Roots have also developed an app and mobile website for pure card users. The app ‘Prepaid Cardholder Services’ is Apple and Android compatible and allows cardholders to access their account quickly and securely, check balances, view retailers and top-up funds whilst on the go, using their smartphone.

Grass Roots has recently undertaken a wider brand refresh too – introducing brightly coloured bubbles into all collateral, products and office spaces. The bold circles unite The Grass Roots Group companies under one uniform yet flexible and innovative brand and further enforce the company’s strengths in offering integrated solutions around the world, which are both diverse and consolidated. Both the company brand work and the new pure card design were performed in-house by creative talent.

Jill Trembeth, Product Specialist for the Card Operations team at Grass Roots, is delighted with the contemporary new design pure card and comments, ‘It’s great to celebrate our 34th birthday here at Grass Roots with the launch of a revamped product. pure is a fantastic way of rewarding lots of different audiences. Cards can also be client-branded, but the stylish re-design and host of product features are sure to appeal to many organisations we work with, and put pure ‘front of wallet’ for our card users.’

About Grass Roots
The Grass Roots Group is the world’s leading provider of employee and customer engagement solutions.

Founded in the UK in 1980, we operate in 15 countries throughout the world.

Grass Roots Group companies have over 14,000 clients, including 41 of the FTSE 100, 104 of the FT Global 500.

Grass Roots in the UK has been listed in the 2007, 2008, 2009, 2010, 2012 and 2014 Sunday Times list of Best 100 companies to work for.

To find out more visit  

pure card – the secure, easy and effective way to reward and say thank you:  

For further information please contact:
Jill Trembeth, Product Specialist, Grass Roots  
+44 (0)1442 829 400

Charlotte Jackson, Group Communications  
+44 (0)1442 829 400

Acrobat Document grassroots_pressrelease_pure_apr14.pdf

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