Millward Brown announce additions to European Executive Board

30 September, 2013


Benoît Tranzer and Jean-Michel Janoueix

LONDON — Millward Brown, a global leader in brand, media and communications research, today announced the appointments of Benoît Tranzer as Regional Managing Director, responsible for France, Germany, Italy and Netherlands, and Jean-Michel Janoueix as Regional Managing Director, responsible for Central/Eastern Europe and the Nordics. Both gentlemen will join the company’s European Executive Board and will help lead Millward Brown’s ambitious growth agenda across the region.

With more than 25 years of experience in the market research industry, Tranzer joined Millward Brown in 2009 and has been Managing Director of France for the last four years. Prior to Millward Brown, he was at Ipsos for eight years as Managing Director of their French business. Tranzer will continue to act as Managing Director of France until a replacement is appointed.

Janoueix joins Millward Brown from Ipsos, where he spent seven years, most recently in the role of Deputy Managing Director for EMEA. He brings a wealth of experience in business and financial leadership.

Tim Wragg, CEO Europe, said: “Benoît and Jean-Michel are both hugely experienced and have proven track records in business leadership. Their skills, talent and passion will be invaluable in best serving our clients across the region and I look forward to working with them as members of the European leadership team.”

Both Tranzer and Janoueix will be based in the company’s Paris office.


For further information please contact:
Dominic Harders
Marketing Director, Europe
dominic.harders@millwardbrown.com  
(T) +65 6854 7418

About Millward Brown
Millward Brown is a leading global research agency specializing in effective advertising, strategic communication, media and brand equity research. Millward Brown has helped its clients build strong brands and services through a set of comprehensive research-based qualitative and quantitative solutions. We have 88 offices in 58 countries. Our additional specialist practices include Millward Brown Digital (global leader in measuring digital effectiveness and intelligence), a network of media experts (measuring mass media effectiveness), Firefly (our global qualitative network), The Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques) and Millward Brown Optimor (focused on supporting clients to maximize their return on brand and marketing investments). Millward Brown is part of Kantar, the insights, information and consultancy division of WPP.

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