MediaCom wins United Nations award for MY World work
26 September, 2013
— The United Nations has presented MediaCom Worldwide with a special partner award for its contribution to the UN’s MY World campaign.
The agency was given the MY World Communications Award last night at a ceremony held during the 68th session of the UN General Assembly in New York.
The award recognizes MediaCom’s role in helping the United Nations promote a unique citizen survey, the results of which will inform global leaders and decision-makers on the role the UN can play in improving the lives of everyone on the planet. MediaCom’s brief was to ensure that as many people as possible took part in the MY World 2015 survey.
MediaCom worked with the Spanish creative agency 101 Cientouno to help generate more than 1.1 million contributions from 194 different countries, creating a truly global perspective on the issues that concern all global citizens and their families the most.
MediaCom also created a special United Nations day for global media partners, which resulted in MY World messages appearing in The Economist and on CNN, Eurosport and Reuters with a blogger outreach programme via GoViral. Activation of the message also included distribution of special issues of The Economist at a meeting of the UN’s High Level Panel in Bali.
MediaCom staff across the globe used their extensive personal and professional social networks to spread the message.
Fraser Riddell, Global Chief Client Officer at MediaCom Beyond Borders, accepted the award on behalf of MediaCom. “The success of the MY World 2015 campaign is a great example of advertising making a difference for us all“, he said. ”It’s been an immense privilege to be part of the United Nations team committed to this groundbreaking work”.
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MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year for three consecutive years 2011, 2010 and 2009.
The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com
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GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com
WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 170,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com
WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running, since the award was initiated.