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Y&R Vietnam appointed ahead of Burger King's first birthday

25 September, 2013

Matt Collier

HO CHI MINH CITY — Burger King Vietnam has appointed Y&R for creative and digital duties following a three-agency competitive pitch.

Y&R Vietnam has been selected to launch Burger King’s new menu as well as lead the fast-food chain’s city stores’ first anniversary celebrations. The new campaign is set to roll out from the end of September across multiple channels.

Commenting on Y&R’s appointment, Eric Dew, General Manager for Burger King Vietnam said, "Y&R displayed a great understanding of our category and challenges. This set them apart right from the first presentation. Once their insight and creativity was added into the mix, their appointment was the right choice for us at the right time. Burger King’s footprint of stores is increasing monthly and we are looking forward to continued growth with Y&R’s support as our marketing communications partner."

Y&R Vietnam CEO Matthew Collier said: "It is an honour having been selected to represent Burger King and I'm proud of the work the team has produced over the last few months. We're at a crucial time in the brand’s development, but now is not the time to be complacent. With more competitors coming on stream over the next year, we've got a window to own the hamburger market in Vietnam and that's what we'll be aiming to achieve."

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the
iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with
clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic,
Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Korea, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual

We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

About Burger King Worldwide, Inc.
Founded in 1954, BURGER KING® (NYSE:BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in nearly 13,000 locations serving over 11 million guests daily in 86 countries and territories worldwide. Approximately 97 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, Inc. please visit the company's website at or follow us on Facebook and Twitter.

Acrobat Document yr_pressrelease_vietnam_sep13.pdf

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