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Y&R China appoints Kien Hoe as Group Creative Director

24 September, 2013

Kien Hoe

SHANGHAI — Charles Sampson, Y&R Greater China CEO and Nils Andersson, Y&R Greater China chief creative officer, today announced the appointment of Kien Hoe as Group Creative Director, Y&R Shanghai.

With more than 15 years of brand building experience in the industry, Kien started his career in 1997 at FCB and was awarded the Young Creative Award in the same year at the Kancil - Malaysia’s Top Advertising Award show.

Kien joined Saatchi & Saatchi in 2001. He won Malaysia's first Film Cannes lion - a bronze for Toyota - and Agency Of The Year twice. He moved to China in 2008 as Creative Director of Saatchi & Saatchi Shanghai, before joining joined Ogilvy Shanghai as lead creative on the Dove and Lee Jeans accounts.

Dove’s Real Beauty integrated digital campaign won Gold, Silver and Bronze in the 2011 China Effies, while the Lee Jeans interactive site/music video was featured on

Kien joins Y&R from TBWA\Shanghai, having recently won two Silver Awards for McDonald’s beef ‘Manly Man’ and Adidas Climacool campaigns at the 2012 China Effies. McDonald's beef 'Manly Man' campaign also won a Bronze in the China 4As award show and was voted 2012 Top 10 Best in China Integrated Campaign by Aqua. Kien also led the first Adidas Original integrated campaign for China.

His passion lies in building brands and firmly believes that good creative idea can help a good product become great.

“Kien’s track record speaks for itself when it comes to delivering great work for great clients. He is a huge asset to the Y&R team that is constantly striving to create work that is world-class, from China,” commented Y&R Greater China Chief Creative Officer Nils Andersson.

Media enquiries
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Korea, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual

We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

Acrobat Document yr_china_pressrelease_hoe_sep13.pdf

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