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Cohn & Wolfe North American President Jim Joseph releases new book

23 September, 2013

The Personal Experience Effect

The Personal Experience Effect: Big Brand Theory Applied to Personal Life

NEW YORK —  Award-winning brand architect, author, professor and Cohn & Wolfe’s North American President Jim Joseph released the third book in his Experience Effect series today – and this time it’s personal. The publication of The Personal Experience Effect: Big Brand Theory Applied to Personal Life, will be accompanied by “Branding for a Better You!” a new, multi-week series on personal branding hosted at

“Branding is at the heart of what we do every day for our clients at Cohn & Wolfe, and my book shows individuals how to apply the branding secrets of the world’s leading companies to their own lives,” explains Joseph. “Just as every business should have a strong and unique brand that differentiates it from the competition, individuals should build and develop a personal brand for precisely the same reasons.”

Peppered with relevant examples from some of most famous – and infamous – personalities, The Personal Experience Effect defines what it means to be a brand: the choices individuals make, their rational and emotional components and the energy expended towards their projection. The book showcases how a personal brand, like any good brand promise, needs to be actively managed and controlled. Throughout the book, Joseph shares personal and work experiences and discusses celebrity brands from today’s headlines. The book also answers some of the following questions:

• How do you craft a perfect elevator pitch?
• How can you create and maintain your personal brand over time?
• Can your personal brand be enhanced over time?
• How do you leverage the influencers who can accelerate your reputation?

“In this challenging economic environment, it has become critical for individuals to understand how to shape your own personal brand,” explains American television personality and style expert Robert Verdi. “The Personal Experience Effect will help you define, refine and cultivate your very own brand DNA to infuse your professional life with greater understanding, purpose and meaning.” 

The book is now available online in hardcover and Kindle editions. Jim Joseph’s ongoing branding column can be found on

About Cohn & Wolfe
Cohn & Wolfe
, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe’s award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world. Cohn & Wolfe was named Agency of the Year by PRWeek in 2013, and a Best Place to Work by Advertising Age in 2011 and 2012. The agency has more than 1,100 employees in over 50 offices across North America, EMEA and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group.

Press Copies
A free copy of the book is available to the press upon request. Please email your request to  

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