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Y&R Group promotes Yee Poh Ling to SVP, Global HR Asia Pacific

20 September, 2013

Yee Poh Ling

SINGAPORE — William J. Manfredi, Executive Vice President Global Talent Management today announced that Yee Poh Ling has been promoted to Senior Vice President Asia Pacific, Y&R Group.
Yee joined Y&R Group in October 2009 from ESPN Star Sports, and quickly became the driving force behind the companies’ talent management and regional programmes.

In her capacity as Regional HR Director, she has dual responsibility for both Y&R and Wunderman networks across Asia. She was instrumental in the launch of the Zed Academy which began in Singapore and she drove the collaboration with the Singapore Economic Development Board in creating, and gaining financial sponsorship for, the Zed Graduate Programme.

Commenting on the promotion, William Manfredi said, “In my career I have worked with many HR managers. However, Poh Ling has redefined the definition of HR professional with her relentless work ethic, accessibility, can do attitude and her ability to represent and carry out the overall global talent strategy across their regions. This promotion is testament to our ongoing focus on Asia Pacific.”

Added Yee Poh Ling, “Our talent management programmes across the region continue to grow. I look forward to driving our initiatives to the next levels and to further enhancing our partnerships with Asian schools and universities.”

She remains based in the Group’s regional Headquarters in Singapore, reporting to William Manfredi and regional network heads Y&R Asia President Matthew Godfrey and Wunderman Asia Pacific President Stephane Faggianelli.

Media enquiries
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the
iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with
clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic,
Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Korea, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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