Catalyst Canada takes home four awards at inaugural US Search Awards
23 October, 2013
Awards Include Best-in-Class, Best PPC Campaign, Innovation & Young Search Professional of the Year
— Catalyst Canada, the search marketing arm of GroupM Canada, was selected as the recipient of four awards at the inaugural US Search Awards in Las Vegas, Nevada on October 23rd.
In their first year in the United States, the awards featured 22 categories and a Grand Prix Prize for the “best of the best”, as selected by a judges’ panel. The US Search Awards follow the great success of the UK & European Search Awards which began in 2011.
Catalyst Canada took home awards for work with a major US financial institution in three categories as well as being selected by the judges’ panel as the inaugural recipient of the Grand Prix Prize. The three categories won included Best PPC Campaign, Search Innovation, and Young Search Professional of the Year, which was awarded to Account Manager Fil Lourenco.
Catalyst Account Supervisor Ira Kates said, “We are really proud of everything our team has been able to accomplish. We’ve always maintained a strong focus on finding innovative ways to help our clients meet their goals and it’s an honour to be recognized internationally for the work we’ve done. A huge thanks goes out to our clients and teammates for all of their contributions throughout the course of campaign”
Account Manager and newly crowned Young Search Professional of the Year Fil Lourenco had this to say, “I can’t thank my team and clients enough for everything they’ve done to help me get to this point in my career. The team at Catalyst truly is Best-in-Class and I have to thank them for all that they’ve done. It’s an honour to take home an award like this.”
With offices in Toronto and Montreal, Catalyst Canada (www.catalyst.ca
) is the largest and most versatile provider of search marketing services in Canada, providing paid and organic search, digital asset optimization, social media optimization and community management, and content strategy.
Catalyst, a pioneer in developing strategic digital marketing services since 1998, is renowned for search marketing excellence in servicing fortune 1000 brands. With Canadian Headquarters in Toronto and offices in Montreal, Boston, New York, Chicago, and Seattle, our clients span B2B and B2C verticals, and cover multiple industries. At Catalyst, we pride ourselves on being THE Search Innovator of the industry. Our service offerings include: search engine optimization (SEO), paid search marketing, Social SEO, content strategy, digital asset optimization, mobile search, e-retail optimization, local search optimization, global search, competitive reporting, and more. For more information about Catalyst, please visit the company’s website at www.catalyst.ca
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.