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Ogilvy PR New York adds two clients to roster

18 October, 2013

Ogilvy Public Relations

Altec and Bitdefender® Broaden Agency’s Expertise in Technology and Consumer Products

— Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, today announced two new client additions to its New York roster: Altec Lansing, audio electronics manufacturer and Bitdefender®, security and anti-virus software creator.

“It is exciting to add such diverse new clients to New York as it showcases the wide variety of industries our practice groups can service under one roof,” said Jennifer Scott, managing director of Ogilvy PR/New York. “We are incredibly proud of these new client wins and look forward to delivering compelling and effective solutions for these brands.”

Ogilvy PR’s Brand Marketing practice will provide strategic planning, content development, media relations and social media support for Altec Lansing, the leading speaker manufacturing company for the past 75 years. Altec is committed to developing products that enhance the consumer experience and allows users to enjoy music with the best sound possible, no matter what type of speaking system used.

"Ogilvy PR's understanding of what it takes to showcase the classic heritage of the Altec brand in a rejuvenated way is a critical step as we introduce new products," said Ike S. Franco, Chairman for Altec Lansing. "Ogilvy PR is a vital partner in truly amplifying the volume around Altec’s products in an extremely competitive category."

Bitdefender, creator of award-winning, global security and anti-virus software, has hired Ogilvy PR’s Technology practice as U.S. agency of record to manage media relations among technology, security and mobility trade audiences. Since its inception in 2001, Bitdefender has continued to set new standards in proactive threat prevention and virus removal with its first-class products and state of the art technologies.

“The U.S. is a key geography for Bitdefender and it was important that we found a PR partner with the know-how to navigate a rapidly evolving industry but also the creativity to find new ways to highlight our leading technologies,” said Catalin Cosoi, Chief Security Strategist. “Ogilvy will be a critical part of our team as we build on our reputation for product excellence and work to raise our profile as an Internet security pioneer.”

About Altec Lansing
For more than 75 years, Altec Lansing has been shaping the history of sound delivery by producing exceptional speakers with legendary acoustics, while catering to the consumer who won't compromise sound quality. The company boasts a unique history of innovation that includes the introduction of the first "talkie" film speakers, the first set of desktop computer speakers, and the first iPod docking station. Always entrenched in the music community, Altec Lansing continues to be a first choice for musicians and audiophiles alike.

About Bitdefender®
Bitdefender is the creator of one of the world's fastest and most effective lines of internationally certified internet security software. The company is an industry pioneer, introducing and developing award-winning protection since 2001. Today, Bitdefender technology secures the digital experience of around 400 million home and corporate users across the globe. Recently, Bitdefender won a series of important awards and accolades in the global security industry, including "Product of the Year" by AV-Comparatives, "Best Repair 2012" by AV-Test, "Editor's Choice" and "The Best Antivirus for 2013" by PC Mag, that confirmed the antivirus software’s leadership status among security products. More information about Bitdefender's products is available from the company's security press room. Additionally, Bitdefender publishes the HOTforSecurity blog, where readers can find stories from the underworld of internet fraud, scams, malicious software - and gossip.

About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at or follow us on Twitter @ogilvypr.

Press Contact
Rachel Ufer
+1 (212) 880-5280 

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