TNS and ZappiStore launch app to help companies identify growth opportunities

17 October, 2013


ConversionModel

And Build Brand Equity

Looking to grow market share? There’s an app for that


LONDON
— Global research consultancy TNS, has today launched an ‘express’ version of its flagship ConversionModel brand equity tool. ConversionModel Express allows businesses to calculate in a matter of hours exactly where they could steal market share by altering their marketing strategy.
 
ConversionModel Express, which TNS is launching in partnership with online market research platform ZappiStore, enables brand owners to conduct rapid surveys of consumer behaviour to gather top-line insights on their growth opportunities.

The app is available in the UK, US, France, Germany, China, Australia and Canada, with other markets set to be rolled out in the future. It provides an essential tool for companies and agencies that require analysis of a brand’s growth opportunities within as little as a working day.

ConversionModel Express quantifies the gap between a brand’s equity and its market share to show the size of the opportunity the brand has to grow – or the share that is at risk. It also identifies which competitors pose the greatest threat or offer the biggest opportunity to gain market share.

TNS is the first external partner to launch an app with ZappiStore, which already offers several low cost, interactive tools to support ad testing, new product development and other common research needs.

Jan Hofmeyr, Head of Behaviour Change at TNS and founder of ConversionModel said: “We’re very excited to be joining forces with ZappiStore for the launch of ConversionModel Express. ConversionModel already offers brands a unique way to identify and quantify growth opportunities, but now brands will have this kind of insight at their fingertips.

“In today’s constantly shifting marketplace conventional tracking is often too slow to provide actionable insights. Marketers need to be able to know exactly where the opportunities lie to grow their brand and to be able to respond to those as quickly as possible, which calls for more flexible tools and shorter, smarter surveys.”

Stephen Phillips, CEO at ZappiStore, said: “This app brings together the swift, automated approach of ZappiStore with the proven methodology of ConversionModel. Now that TNS has taken the first step, our aim is to develop a whole suite of tools that allow businesses to gather actionable insights more effectively.”

ConversionModel Express is now available on www.zappistore.com from 4,950 GBP.


About TNS
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.

Please visit www.tnsglobal.com for more information.
 
About Kantar
Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com 
 
About ZappiStore
ZappiStore is setting out to be the app store of the market research world. It is the place clients can go to when they need consumer and business insight. Somewhere where they benefit from the best thinking from the world of market research and access that thinking in a very timely and cost effective way. With a growing product portfolio which includes research and insight solutions to a range of business issues from ad testing, concept testing, new product development, brand planning to brand equity, for fashion designers, car manufacturers and soft drinks companies! We help create and then distribute these solutions globally. www.zappistore.com 
 
For more information:
Zoë Lawrence
+44 7414 473 073
Zoe.lawrence@tnsglobal.com

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