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Simon Bolton appointed as Group CEO of FITCH and The Brand Union

14 October, 2013

Simon Bolton


• Bolton to continue as Worldwide CEO of The Brand Union, in addition to FITCH appointment
• Lois Jacobs to take role as Global CEO at Landor

LONDON — Simon Bolton, Worldwide CEO of WPP-owned brand strategy and design consultancy The Brand Union (, has also been appointed as CEO of global retail and branding consultancy FITCH (  

The move will see Bolton expand his current responsibilities to encompass both roles at The Brand Union and FITCH, with each company remaining distinct, autonomous networks. Current FITCH CEO Lois Jacobs will take the position of Global CEO at Landor.

In his seven-year tenure at The Brand Union, Simon has been instrumental in revamping the business from the ground up, transforming it into a powerful global network with an enviable client roster, including Bank of America Corporation, Reckitt Benckiser, Pernod Ricard, South African Airways, SAB Miller and Vodafone; in addition to possessing a wealth of talent and a burgeoning reputation for innovation and creativity.

Similarly, under the stewardship of Lois Jacobs, FITCH too has undergone a significant transformation in recent years; the opening of offices in the US, China, India and Russia leading to the creation of an integrated, global network providing retail strategy and design solutions for both brands and retailers, including Procter & Gamble, Dell, Target and Nokia.

In his new role, Simon will be tasked with continuing the upward trajectory of two of WPP’s most successful international branding and design networks, exploring opportunities for shared learning and collaboration at the highest level, and delivering an even more highly sophisticated proposition for current and prospective clients.

Simon Bolton, Group CEO of The Brand Union & FITCH, comments: “We have two very successful and complementary networks, both of which have tremendous potential to develop further. My brief is to work with the great talent to sustain the vibrant and distinct cultures in both networks, while also looking for points of collaboration and developing an improved offer for clients.”

Simon will officially begin as Group CEO of The Brand Union and FITCH on November 1st.

About The Brand Union
The Brand Union is a leading WPP-owned global brand agency with over 500 people in 23 locations, serving every major market. The agency has deep expertise in brand strategy, design, brand management and employee engagement, and is in the business of helping clients define, create, and curate positive moments of interaction.
We believe that experiences form the basis of all kinds of human relationships and that the strongest bonds form over time as a result of multiple positive encounters. Using our proprietary experience framework, we create brand imprints to help us understand how consumers view and experience brands and how we can help enhance every moment of interaction.

FITCH is a global retail and brand consultancy. The consumer is at the heart of everything we do, and everything we do is the product of Bold Thinking. For 40 years, FITCH has designed transformative consumer experiences for retail and brands, experiences which accelerate business success. We create seamless solutions by combining physical, human and digital elements of a brand for a unique experience signature. An integrated offer of Strategy, Design and Implementation enables us to deliver a seamless expression of the brand at all touchpoints. We do this for clients that include adidas, B&Q, Brown-Forman, Dell, Microsoft, Nokia, Philips, Procter & Gamble and Target. FITCH is a part of WPP (NYSE).

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