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Ogilvy PR Asia Pacific appoints three senior leaders

10 October, 2013

Ogilvy Public Relations

Debby Cheung, Andrew Thomas and Kieran Moore to Strengthen PR Leadership in Asia

SHANGHAISINGAPORE & SYDNEY — Ogilvy Public Relations (Ogilvy PR) announced today three appointments to its Asia Pacific management team, following the announcement that Scott Kronick has been appointed President and CEO of Ogilvy PR, Asia Pacific starting in January 2014.

Debby Cheung, currently Group Managing Director of Ogilvy PR, China and President of Ogilvy & Mather (O&M) Group, Shanghai has been named President of Ogilvy PR, China/Hong Kong. Andrew Thomas, currently Regional Director of Ogilvy PR, Southeast Asia has been promoted to President of Ogilvy PR, Southeast Asia with additional responsibility for Ogilvy PR’s leadership in India. Kieran Moore, current CEO of Ogilvy PR, Australia will take on a broader role as Regional Director of Talent to lead the firm’s regional talent initiatives, including creating processes to attract, engage, reward and retain the talent that will define the future of the public relations industry.

Scott Kronick, President and CEO-elect of Ogilvy PR, Asia Pacific said, “I’ve had the honor of working closely with these three colleagues under Steve Dahllof, the current President and CEO of Ogilvy PR, Asia Pacific. The four of us will join together to form a stronger and even more focused regional management operation for Ogilvy PR with the goal of ensuring clients receive first-hand senior management attention and counsel.”

With more than 30 years in the Asia Pacific region, Ogilvy PR is the largest and most awarded network regionally.

“A region that covers 28 markets with more than 1,200 staff needs the breadth and depth of a strong leadership team, and that is what we have planned for Ogilvy PR in Asia,” said Paul Heath, Chairman of Ogilvy & Mather, Asia Pacific. “This structure is aligned with how we are organizing ourselves throughout the region to focus our senior leadership attention on our people and clients in each of these markets. Debby, Andrew and Kieran are first-class and they round out a very strong PR team for us in Asia.”

Debby Cheung Appointed President, Ogilvy PR, China/Hong Kong

Twenty-three year Ogilvy PR veteran Cheung will take on her new role as President of Ogilvy PR, China/Hong Kong beginning January 2014, while continuing her position as President of Ogilvy & Mather Group, Shanghai, a role that she has held for the past two years. Cheung’s expertise lies in corporate, consumer and crisis communications, with specific crisis experience for clients across a spectrum of industries including food, oil and retail. Cheung is also a veteran practitioner in the China/Hong Kong area, having spent her entire career in both markets.

Cheung commented, “I’m a firm believer in creative thinking and original content, and this is particularly challenging in public relations because it requires constant reaction to global information flow. My focus moving forward will be to ensure our clients are getting the very best our industry has to offer in both China and Hong Kong, as a model for us in Asia and throughout the world.”

Andrew Thomas Named President of Ogilvy PR, Southeast Asia and India

Thomas joined Ogilvy PR in Singapore in 2005 and has been responsible for growing the firm into a market leader. Since 2010 Thomas has served as Regional Director of Ogilvy PR, Southeast Asia, a role that saw him managing the growth of a number of regional businesses with a specialty for providing crisis management counsel and media coaching to many Asia-based executives. Prior to joining Ogilvy PR, Thomas brought more than two decades of experience in the publishing industry, most notably at the International Herald Tribune in South Asia.

“Southeast Asia is exploding and this is providing growth opportunities throughout the region. My role will be to connect the dots in different ways for our people and our clients,” said Thomas. “India is an exciting market and it’s a great honor to be given the responsibility for growing our presence there.”

New Talent Role for Kieran Moore, CEO of Ogilvy PR, Australia

With more than 27 years’ experience in public relations covering strategy development and implementation, reputation and crisis management, and corporate positioning in Australia and the U.K., Moore is the current CEO of Ogilvy PR, Australia, one of the largest PR agencies in the country. Partnering with Kronick, Moore will continue her current role, and will also serve as the firm’s Regional Director of Talent, responsible for creating and driving talent strategy for the agency, including talent attraction, people engagement and retention.

“Talent strategy is an area that I am passionate about. People are the cornerstone of our business and I am thrilled to be asked to support our talent growth and reputation in Asia,” she said.

The appointments will take effect January 1, 2014.

For a photo or more information, please contact:
Sarah Guldin
Corporate Communications
Ogilvy & Mather China  

About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012 and 2013, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at or follow us on Twitter at @ogilvypr.

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