Ogilvy appoints Rebecca Moody as Chief Strategy Officer
3 October, 2013
— Ogilvy & Mather Advertising has appointed Rebecca Moody as Chief Strategy Officer. Rebecca will head up the Planning Department, and partner O&M Advertising CEO, Cheryl Giovannoni, and Chief Creative Officer, Gerry Human, in running the London agency. She is due to take up her role in January 2014.
Rebecca joins from adam &eveDDB which she joined in November 2012 as Strategy Partner, overseeing accounts including Unilever and John Lewis. Prior to that, she spent five years at Euro RSCG London as Head of Planning, where she was part of the agency management team.
During this period, Rebecca was lead planner on the £60m global pitch win for Dulux, and part of the team to bring the Santander business into the agency. She also oversaw the development of the ‘Here’s to Real Friends’ campaign for Chivas Regal Global and the IPA Effectiveness Award-winning ‘Pliktisijiteur Pageant’ for VO5 Extreme Style. She has worked for agencies including AMV BBDO, DFGW and Lowe Howard-Spink during her career.
Cheryl Giovannoni commented: “Rebecca has a formidable reputation within the industry with her ability to create engaging, strategically-led ideas. While Ogilvy has always been known for its strong planning discipline, Rebecca will bring a new sense of energy and drive to the department. She is feisty, fun and inspiring, and I have no doubt she will make a real impact from the second she arrives.”
Rebecca Moody commented: “I’m very excited to become a part of the fresh new management line up at O&M and was drawn by the strong female leadership in Cheryl and the rest of the Group. Ogilvy is quite simply a cracking creative network of which I’m thrilled to play a part.”
For further information contact:
Ogilvy & Mather UK
Tel. +44 (0)7345 3314
BB. +44 (0)7785459548
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com
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