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VML and Y&R Advertising announce new network development structure for 2014

22 November, 2013

Y&R Advertising, VML

SINGAPORE — Matthew Godfrey, President Y&R Asia, today announced Y&R’s new network development structure for 2014 with Camellia Tan assuming the newly-created role Director of Network Development for VML Asia, and Liz Kim succeeding Tan as Director of Network Development Y&R Advertising Asia.

Camellia Tan has been appointed to the newly-created role of Director of Network Development Asia for VML, having spent the last year successfully building VML Asia into one of the region’s biggest pure-play digital networks. Within just 18 months, VML has established 8 offices in Asia Pacific with over 400 talented staff across the entire region. Tan was instrumental in the network’s most recent acquisition of IM2.0 and launch of VML IM2.0 in China. She has also brought together Y&R network resource to partner with VML on regional new business.

Tan’s new role encompasses business development, bringing global clients to Asia and expanding strong local VML client relationships across the region. Tan is looking to leverage skills and excellence across offices as well as within both VML and Y&R Advertising. Her Singapore-based role is effective immediately, reporting directly to Matthew Godfrey and working closely with VML’s global headquarters in Kansas City.

Liz Kim has been appointed as Director of Network Development for Y&R, as part of the company’s on-going innovation for growth strategy. Based in Singapore reporting directly to Matthew Godfrey, her role is effective 1 December 2013. Kim will focus on expanding Y&R Advertising’s capabilities and strengths in the region through acquisitions, partnerships and talent development. Shopper marketing is also set to be a key area of focus for 2014.

Kim joins Y&R Asia’s regional team following almost four years with the network, building the Y&R Korea office and managing its key accounts, and most recently with Y&R Shanghai as Director of Client Services.

Commenting on the new structure, Matthew Godfrey said, “2013 was a year of phenomenal growth for Y&R, including opening our new office in Myanmar on the occasion of the network’s 90th anniversary. VML now has over 400 staff in the region, having opened 8 offices across in just 18 months, from Singapore and Sydney, to India, Indonesia, Tokyo and most recently VML IM2.0 in China. Leveraging synergies between Y&R Advertising and VML have been, and will continue to be, key to our business growth in Asia.”

"Having worked with Cam closely over the past few years during our expansion in Asia Pacific, it is clear she will excel at driving our business forward in the region. We're thrilled to have Cam officially join VML," said Jon Cook, VML Global CEO & President.

Media Enquiries
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.  

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Korea, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual

We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

About VML
VML is a global digital marketing agency and since its founding in 1992, VML has been dedicated to delivering creative solutions at the intersection of marketing and technology.

VML engineers best-in-class digital experiences for some of the most respected and recognized brands in the world, including Colgate-Palmolive, Dell, English Premier League, Hill’s Pet Nutrition, Kellogg’s, Microsoft, SAP, Southwest Airlines, U.S. Bank, Wendy’s and Xerox.

Headquartered in Kansas City, Mo., VML has principal offices more than 20 locations across six continents. VML has been a member of the WPP Group of global communication agencies since 2001. VML, alongside Y&R Advertising, is a part of the Y&R family within WPP. Learn more at

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